Have you ever tried to watch a commercial video or ad without music? If so, there are few things you may have thought of: that it was different because of the silence, but it seemed like you liked it, or didn’t care at all, making it easy to continue your daily activities without giving it up. a second thought as to what the commercial was selling. Ninety-five percent of the time the latter happens because music is almost a sure way to create emotions and moods in video advertising.
When it comes to commercials, music has the power to create a better mood in video commercials, as well as to add a more personal touch to these commercials. As a result, you provide a better impact to your target audience and thus promote products and services effectively.
While images may be appealing to marketers ‘target consumers, the use of music in video media advertising tends to create a more lasting impression on consumers’ minds, providing a great opportunity for businesses to Create positive brand or company images.
Set the mood
Simple video ads can sometimes create the right atmosphere when they don’t have music. Of course, there are some scenes that can be perfectly filmed and produced, but music enhances this mood and environment in any video medium, providing a great complement to these scenes and leaving a long-term impact on the minds of the audience. .
Consider this situation: There is a video of a woman who appears to be standing in the middle of a crowd. Just from the video, it doesn’t seem to mean anything. There is also a great chance that people will just forget about it, thinking that it is just a boring video. On the other hand, applying music to this ad would create a deeper mood, something that would better connect with the target audience. Slow music in this situation would create a sad mood, as if the woman was waiting for someone sadly. On the other hand, upbeat music would create a more positive and outgoing mood, as if the woman was soon doing something fun.
Suggest the right emotions
The use of music in video commercials also suggests what the audience or target market must feel when they see these commercials. Without music, people are sometimes confused about how they should react to these ads. Music in video ads ensures that your desired feelings are conveyed to your audience by suggesting certain emotions. It doesn’t push the feeling too much towards your audience, but it does act as a way to get your audience to think about what they should feel as suggested by the music. Music in video media ads, therefore, helps marketers and advertisers to help in some way to tell the target audience what kind of feelings they should feel in these video ads.
Evoking more intense emotions
The simple emotions found in video ad scenes can be further intensified with the use of music. A scene of a sad woman would be even sadder with the right music and can evoke stronger emotions in your viewers. Music can greatly affect the effectiveness of these media video ads because they can make the audience identify with a particular emotion or feeling. Affecting people’s emotions through music will make your advertised product, service, or company related to a particular strong emotion, such as happy, uplifting, energetic, or loving.
Catchy melodies tend to leave more lasting impressions
Admit it, once in your life, you may have had some music stuck in your head because it was played in some video ad. Months or years later, you still remember that particular product, service, or company every time you listen to the music. People tend to link music, brands, and companies, which shows how effective music can be in video ads compared to using just text or images. Video media advertising and music commercials invest in brand or company imagery long-term in the consumer’s mind.
Video ads that tend to be the most effective almost always balance the use of audio and video. Music can enhance audio and must compensate for video to effectively convey desired messages from marketers to your particular audiences.
Some ads are better without music, but they are very rare and always depend on case to case. Most of the time, the best ads that leave lasting impressions are those with perfect mixes of audio and video. The next time you see a video ad, consider muting the audio. You will see a different message and effect compared to seeing it with audio and music.