If it was a decade ago, then the term ‘SEO’ and web design would not have gone in parallel. But today the thing is something different. The smart web world wants more from us and being exclusive is the first requirement of customers. Connecting the business in a smart way together with the decoration and design of the website for a new promotion is the new thing today.
Web design incorporates many strategic tasks and their implementation one by one enhances the beauty of the front-end of the website. It combines a lot of work with frameworks, programming languages, CMS or Content Management System, pre-decorated templates, web design tools and hosting platform. On the other hand, it takes a lot of planning, sketching, graphic design, and strategizing to design websites. A web design company deploys professional and experienced web designers who will perform all of these tasks without help.
The main job of a web designer is to produce the perfect UI and UX layouts that will attract the viewers with their unique design. But, nowadays, most web designers need to know a little bit of SEO to help them understand its importance in terms of generating traffic to the website and allow them to understand its importance in the field of design.
SEO or search engine optimization involves the process of optimizing the website by analyzing the site itself. This is related to the design and coding of the website for which designers should be practicing these methods. So that’s why designers need to keep certain things in mind before designing the website.
Responsive mobile design
The demand for early mobile designs has sparked consumer interest due to the major shift in search methods from desktop to mobile. Since large number of customers are using smartphones nowadays and looking for almost everything from their smartphones instead of turning on their desktops and PCs, responsive website design has become a necessity for entrepreneurs to increase the visibility of your websites. The emergence of Google’s mobile-friendly algorithm has also made mobile responsive search results easier, pushing back unresponsive websites in terms of convenience.
This has led designers to use mobile responsive templates and tools. Designers should use coding and programming that is fully mobile-friendly. The content must fit the mobile screen resolution and the layout must be mobile-first for seamless access from smartphones or cross-platform devices.
URL orientation
Search engines cannot find an ambiguous and vague URL identity. The clear format of the URL makes your website SEO friendly. With a perfect URL, the chances of gaining visibility for viewers are higher. Additionally, incorporating keyword phrases with the URL allows your users to quickly and easily identify and find the URLs. A designer should know this so that he can easily collaborate with the SEO team of his respected companies.
Website speed improvement
Improving the speed of the site is the main part of SEO. Google’s algorithm admits websites that have a good loading speed and disapproves sites that have a worse loading speed. This is because users do not like websites with low loading speed and the chances of bounce rate increase are also increased. Therefore, improving the speed of your site is a very necessary thing, which cannot be optimized without the help of designers. The process of speeding up is within the back-end service provided by the designers, which includes optimizing the database, minimizing HTTP requests, compressing images, reducing server requests, minifying resources, enabling database caches. browser and access a CDN or Content Delivery Network.
Without perfect knowledge of SEO and without understanding the importance of site loading speed in SEO, designers will not understand its importance. Therefore, for seamless collaboration, designers require knowledge of site loading speed.
Relevant title tags
Unique and relevant title tags are important for composing an online document, and those title tags are only used in subsequent rich snippets. These title tags are displayed on SERPs, in the browser, and on external websites and should be smaller in size so that Google can easily reach them.
Validated use of HTML5 and CSS3
HTML5 and CSS3 allow your website to adjust to any resolution. HTML5 is advanced with many more features than HTML and CSS3 improves page download speed. Authenticated HTML5 and CSS3 help implement good coding that will easily optimize on-page SEO.
In most of the web design companies, the perfect collaboration of the web design and SEO teams is the main requirement because their harmony optimizes the entire website, resulting in clarity on the front-end website with the aim to increase more traffic and improve conversion. omitted.