SEO can be divided into 2 main categories: on-page and off-page, also called on-site and off-site SEO. This article focuses on on-page SEO for a yoga business, such as a yoga studio, to enhance a commercial yoga marketing campaign.
What is on-page SEO?
It is researching and correctly placing key search terms on every page of your website. Key search terms are also called keywords.
It’s critical that your yoga studio website uses the same keywords that your future students will use to search for the yoga services they want. If your website is found by people who are not interested in your site, then you do not have the optimal search terms.
Keyword research is a refining process. It is never perfect; it is a constant work in progress. Success is measured by results. The results are the number of visitors to your website and the percentage of visitors that contact your yoga studio.
What are good keywords for a yoga business?
A good starting point for keyword research for a yoga studio is to think of the required keywords in 2 categories:
- Your location: Your city, the nearest large city, surrounding cities, your county, your state, and any other commonly mentioned geographic names in your area.
- The styles of yoga you teach: yin yoga, hatha yoga, kundalini, bikram, etc.
- General benefits: yoga, meditation, wellness, health, fitness, yogi, yoga teacher training, etc.
Please note that the term “keyword” refers to single works and phrases.
Where to research the best keywords?
Google AdWords is a free keyword research resource. I use it all the time. It’s simple, fast and free. Be sure to select the “exact” option under “match type” at the top of the right column (on a search results page) for the most accurate results. The results will show you how many searches are being done for many keywords and related keyword phrases.
You want to try a variety of searches; some with their geographical terms and others without them. Don’t be discouraged if phrases with geographic terms have very few monthly searches (ie 50); if it shows a number, great. Remember that geo-specific search phrases (ie “Bellingham Yin Yoga”) with your style of yoga will likely rank well. That means those 50 future searches will include your site.
Where to place keywords on your site?
Your keywords, including phrases, should be placed in meta titles, headings, and used in the written content of a web page. Every page of your website is an optimization opportunity. Don’t just optimize your home page. For any yoga studio, you should be able to create a list of 50-100 keywords/phrases.
Here’s the thing, each web page on your site should not have more than 2-3 keywords. 1 if your keyword phrase has 5 or more words. This means that you need to methodically plan which pages you will place which keyword phrases on.
Now you can see why a blog is so valuable; You can create as many new posts as you want and each post can be optimized for a new keyword phrase. Take for example a 15 page website with a blog that has 50 posts. This site has a total of 65 web pages. If each page (a post is a page) has 2 keyword phrases, that site is optimized for 130 keyword phrases. Without the blog, the site could only be optimized for 30 keyword phrases.
That’s a page overview, aka on-site SEO for a yoga business. Remember, on-page SEO is only one part of the SEO equation; Off-page SEO is equally, if not more, important than on-page SEO in order to drive tons of quality traffic. to your site and blog.