As you settle into the year 2017, it’s time to learn from the lessons of the previous year. You must know what you would really need to improve your online presence. From artificial intelligence to instant communications, we’ve rounded up some digital marketing trends. These are based on diligent research and are compiled after coordination with numerous companies.
effective commitment -With increased competition, market leaders will soon be looking for new ways to engage the audience. In addition, they would accept technological advances to promote the phenomenon. For an interesting and memorable experience, brands would post videos on social media platforms. In addition to sponsored ads, companies would add interactive campaigns to popular messaging apps. It would be interesting to see how marketers would experiment in the coming months. Reports revealed that the audience tuned in for nearly 40 minutes while watching an interesting video.
live videos – Social marketing would soon revolutionize with the launch of live video offers. Such forms would help companies to highlight the difference in the content-filled online world. Also, brands would always love to get involved with a digital marketing agency. While sponsorships would gain popularity, influencers and live video would work together to boost business.
Native Advertising – Although it might be an old method, native advertising would be prominent in 2017. Digital marketing companies would focus on banner ads and soon they would be looking for a way to promote services and products online. The native advertising platform would help brands to post meaningful and interesting content. The problem of creating something different would no longer exist.
responsive designs – During the next few months, companies will bet on website designs that adapt to popular mobile phones. This is because users love to access websites through their mobile phones most of the time. In fact, you can anticipate more web traffic from mobile phone users than typical desktop users. With 7.22 billion mobile phone users, it is obvious that smartphone marketing would rule the world. In 2017, the market increased to 4 billion from the 2 billion that prevailed in 2015.
augmented reality – The penetration of augmented reality is another trend that you can foresee. Although progress is slower, the trend would help companies gain a foothold. With this kind of technology, customers would really perceive everything before finalizing the choice.
in-store marketing – In 2017, in-store marketing is sure to dominate the web. With a mobile-optimized strategy, businesses would be able to engage customers only through various digital marketing techniques. This would eventually help in earning profitable profit through the online platform. As the visitor navigates through the site, they will be satisfied with the store experience. Brands would be looking for ways to introduce the one-on-one marketing tactic. Importance would be given to campaigns that are nice but enough to generate web traffic.
Finally, we would like to know if it is digitally ready this year. Consult a digital specialist to learn how you can develop business potential.