Images can be an important part of the messages you share with potential customers. The chances of plain text completely impacting readers are not very high. Color and black and white photographs are common in successful small and large ad campaigns.

Building an effective and impactful copy does not require images that require you to sell your soul to the devil. You might be surprised to learn that free, homemade, or low-cost images help writers produce million-dollar projects.

The following websites offer good options for color and black and white images:

Wikipedia. Wikipedia is an online encyclopedia that is growing in popularity. It’s a good way to practice writing and editing skills. It also serves other purposes besides providing information on thousands of topics. In addition, it has links and image databases. Many of these images can be used for free subject to websites agreement under creative commons law. Read your contract to find out when images may or may not be sold.

Photo warehouse. http://www.istockphoto.com This is a website that has lots of image databases. Some of the images are free. Some are priced at $1.00 and up. Like Wikipedia, images are included in all categories, from airplanes to zoo animals. Check them out for your next projects.

Fake images. http://www.gettyimages.com/ Getty’s ancestry not only includes dominance in the world of oil investing, but you can also benefit from his portfolio of images. Check out their website for high-quality images at a variety of prices.

I have reviewed projects for copy users. Projects have been text only and some have included text and images. I have had the pleasure of critiquing these projects. Never let confusion about images postpone or undermine your creative endeavors. Use the free and low-cost image options.

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