Many online entrepreneurs have seen the benefits of having a blog with their website. It is essential to differentiate yourself from the competition and a blog can do wonders for you. However, it seems that most bloggers just don’t understand email marketing. .
It is strange that there are many who cannot fully understand how to conquer both blogging and email marketing. There are many successful businessmen who have grasped the concept of both and use them to make a full-time living.
What you need to understand is that both blogging and email marketing are completely different. While both can be used to promote your business and your website, they are completely different from each other.
When speaking on a blog, you can be less formal and more conversational. You can show your true personality and at the same time listen to what other people have to say.
Blogging is the time to show that there is someone behind the name of your business. You have the ability to build relationships and go above and beyond a small business owner looking for a sale.
When it comes to email marketing, you want to be more formal and professional. Your goal is to grab the reader’s attention immediately before they delete your email. This implies that you spit out benefits and details immediately. Also, you don’t listen to the prospect and wonder what they have to say. For starters, it’s all you talk about and try to get their attention.
As you can see, these are two very different ways to connect with the prospect. If you act too formal on a blog, you can come off as a bit cocky and just looking to sell. If you act conversational with email marketing, it can seem like business can’t be trusted.
It’s important that you understand the concept of both because both can help you succeed with a home business. It’s obvious how someone can mix the two and have a hard time understanding the concepts. While some bloggers understand email marketing, there are many who don’t. Make sure you don’t fall into the group of internet marketers who are missing out on these real opportunities to differentiate themselves from the competition.