Hi, I’m Mike Grady from Business Fuel Tools.
I am going to answer the question of the day today.
So the question is which marketing channel has provided us with the most quality leads?
And the answer by far is YouTube.
The best video format for products or services are demo videos.
And what I do is create demo videos for anything I’m trying to promote, whether it’s a website, a product, or an affiliate offer.
What helps convert people is that people buy from people and video gives people the ability to see you, hear you, build a trust with you as if they were talking to you face to face.
This is the format that I have found that converts better and generates more sales.
1. What is the name of the product or service you are demonstrating?
2. What is the product or service?
3. What is not really?
4. What is the number one biggest benefit this product or service offers to the biggest pain this product or service removes once someone buys it?
5. What is the big reward for the buyer?
6. What is the number one common alternative that people think of when trying to achieve what this product or service does?
7. What critical points or steps do you want to cover when explaining or showing that product or service?
8. What is all you no longer need to do? Once they have the product or the surface here demonstrating?
9. What is the price of the product or service?
10. What is an alternative way to express or compare the cost of your product or service?
11. How quickly can someone see results?
12. Why should they grab it right now?
13. What is your guarantee?
14. What is your call to action and why, what do you want them to do next?
I use this demo format to create amazing product and service demos that tick all the boxes and leave your prospect saying, I want this.
Now.
This format makes it easy to track proven formulas that have sold billions of dollars worth of products on TV, online and more.
I use this format for my own products.
Affiliate offers, lead generation and much more.
If you can show and tell the product or service, this format makes it very easy to spin the pure gold.
So what I’m doing is putting a link in the description below where you can see an example of the video we made.
Now, if writing this video script in this format seems complicated, well, you’re right and in the past I used to agonize over these scripts for hours.
Now I use a service called funnel scripts and again what I’m going to do is put a link in the description below.
You can check it for yourself.
I can now write an entire video script in less than 10 minutes.
Then I read the script, allowed a couple, two or three times to get familiar with it.
Then another 10 minutes to record the video that I uploaded to my YouTube channel and that’s it.
It’s that easy, so what I do is do a little bit of SEO work on the title and description, the keywords, and then I let Google YouTube do its thing.
I have a lot of demo videos now with over 20,000 views.
Customers tell us all the time when they order that they found us on YouTube.
So I hope you find the answer to this question useful and apply it in your business.