Do you plan to start a brand campaign, do you want high consumer reach and increased consumer reaction to your campaign?
Of course yes.
Everyone does it, after all that’s what you start a campaign for. But once you decide, all that is suggested to you is “be creative, think of something new, and think outside the box.”
That’s a pretty wise suggestion. Among hundreds of brand campaigns that are run to influence the target audience, it is your creativity and imagination that makes you the lodestar of the dark sky, making your brand stand out.
But how do you get creative, how do you come up with something new and extraordinary, and how do you make your brand stand out?
Well, I can’t make you think outside the box or be imaginative, but I can help you with some tips that can help you plan a successful campaign. Let’s take a look at them.
Be a Storyteller – Let your campaign broadcast through any medium, be a storyteller when you speak. Tell them a story that hits any one or more of their emotions. Whether empathetic, funny or motivating. The emotions you use when writing your copy will decide how your customers will connect with your brand.
For example, consider Parle-G’s ongoing social media campaign, #youaremyParle-G, which uses mixed emotions that show relationships and help people connect with the brand by engaging with it.
Think ahead: Customers these days are more future-oriented, and advertising is customer-focused. So as you plan your campaign, be sure to keep an eye on the future and write something that will be relevant by the time your campaign goes live.
Visualize your brand vision: An ad campaign not only promotes your brand values, but also your brand vision. Xeomi India’s latest #kiskabaja ad campaign is the best example of this. It’s worth remembering the use of the element of humor, to highlight their brand vision of a Xeomi in every pocket, by every individual who sees that, just as I did. In simple words, visualize and let our audience visualize and realize your great idea for your brand.
Something that sits better with the audience: Remember that the audience does not want to see your ad when they have a hundred others and you are one of the crowd. So don’t just report to them, but chat with them through your campaign. Check out cosmetics brand L’Oreal’s #onlyinsalon campaign, for example, which talks about how each customer feels about hair coloring, which is enough to attract customers to the L’Oreal salon.
Provide a solution to their problem: Customers will feel connected to your campaign not only when you identify their problem, but also provide a solution. Make solving their problems fun, something they could never have imagined.
Slogans work: “Jo bivi se karee pyaar, vo prestige se kese karee inkar”
“Kya chal raha he- Fogg chal raha he.”
You may think of them as silly or impractical, but at the end of the day, it’s these unusual taglines, the ones that people remember for years and actually start using in their regular conversations, doubling down on your brand awareness.
These are some of the well-known but underappreciated factors of a campaign that are worth remembering. Try them through any campaign you can remember and there you will find them. So what are you waiting for, build your campaign around these factors and make yourself known.