Corporate branding with videos is currently one of the most popular and effective methods both online and offline. Video marketing has proven to be an inexpensive and successful tool for creating brand awareness and image. Perfectly executed short informational videos capture viewers’ attention and provide excellent feedback in a way that no other medium can match. With more and more people using the Internet, corporate video marketing is quickly emerging as a preferred method of reaching audiences more quickly.
So why is video marketing so popular than traditional print marketing? Videos have the ability to make viewers focus with all of their senses in action. They bring your promotional messages to life for audiences. Text messages used in print promotion, as beautiful and effective as they are, tend to be soft compared to the animated effect of videos. Additionally, online audiences are interested in instant, fast, and engaging promotional content. Videos allow you to achieve all of this, which is just another reason for its appeal.
Another great advantage of corporate branding through videos is the excellent interaction it allows. It is as if you are speaking to your audience in person. This type of communication is impressive and generates brand credibility. The profitability of this marketing medium is one point higher. It’s pretty inexpensive to create a video if you consider the response and exposure it brings to your brand. Given these enormous advantages, brand building through videos is an essential element of today’s corporate marketing strategies.
The current corporate video promotion trend is expected to only increase in the future. In a recent study by TurnHere, video was ranked highest in 2010 online marketing priorities. Online videos ranked first on the priority list of companies that defeated promotions on social media, email promotion and search marketing. Another significant finding from the study was that the main reason for using videos was brand.
This study was conducted to understand the current trend of online video and the future of this medium of marketing among small, medium and corporate. For the purpose of the study, Fortune 500 companies, local brands, digital entities, as well as public relations and conventional marketing agencies participated. The study included participants at all levels of the organizational hierarchy, from CEOs to staff in marketing divisions.
Hiring the expertise of a professional video production company can help you get the maximum benefits from corporate videos. These companies are equipped with the necessary technical expertise, combining essential knowledge of your business and audience, and creative skills, to create engaging video content.
It is recommended that you choose a video production company that handles scripting, casting, video editing, video format conversion, and other technical aspects of video creation, all on its own. An ideal company should also know about video optimization techniques (the process of making keyword-rich videos so that they have the maximum audience reach). Given the trends, it’s clear that video marketing is an essential and rewarding investment.