Marketers must use great sponsored content to attract customers. Not all publications serve this purpose. Some advertisements can be a nuisance to consumers in some situations. You can easily tell if your strategies are effective by checking sales and penetration into new markets. Stagnation means that current plans are not working at all. Sponsored content is not attractive.
Have you ever wondered why consumers ignore some posts? If you ask people, you will get all kinds of answers. Market surveys can provide clues as to why things aren’t working. Studies have shown that sponsored content works just as well as unsponsored content when done the right way. Here are some tips that can make sponsored content attractive;
Make sure there is a link between the photo and the text.
You must have seen photos with content attached that don’t do much. For example, posting several photos of a celebrity in different places, like on a beach, walking on a farm, and suddenly a product appears. It will not be surprising to find the consumer moving to another site. The viewer’s mind had already been immersed in visualizing the places the person has visited.
Consumers will be more interested in photos with the products being used. Let’s say, for example, that a TV photo should show the model sitting in a living room watching a movie or some other show, or standing by the TV with the brand on the screen. Clothing must be worn, while food products must be on a table with a person sitting next to it.
Use high-quality photos
Not all images may appear in sponsored content. Poorly taken photos will only make your feed an eye-sore. No one would want to take a second look at them. Use an HD camera to take the photos for clarity. Just compare a selfie taken with a tripod and another with an arm. The tripod will give a masterpiece.
Do not plant text on photos
Avoid the temptations to write all over the image. The appearance of the product name in much of the photo is detrimental. A simple caption is enough to attract attention. Remember that the photo is the main attraction, not the writing.
Low quality sponsored content does not attract. A reduced engagement can be noticed by the number of comments. A few comments mean there is no interest in the content. When your sponsored content contains nice photos, small tags, and people can associate with it; research has shown that it works well.