The global influencer market is on the rise. Now, brands are relying more than ever on the social media influencer marketing platform and influencer collaboration. But along with it, fake influencers are also growing by leaps and bounds. It has become a matter of concern for most of the brands that really care about the return on their investments. As the number of fake influencers skyrockets, spotting dodgy influencers has become more crucial than ever.
If you don’t want to end up collaborating with a fake influencer and wasting your money, here are some tips and tricks for spotting fake influencers:
1. Analyze Influencer Engagement Volume
Spotting a fake influencer is quite easy if you analyze their engagement volume. Having millions of followers should bring high engagement to your influencer marketing campaign. If the engagement number does not meet your expectations, there is a chance that the influencer has fake followers. You need to check the engagement per thousand followers and analyze the metrics to reveal the real picture.
2. Take a close look at their posting consistency
Fake followers tend to be inconsistent when it comes to posting content on social media channels. It’s a red flag that can help you spot fake social media influencers. While authentic influencers post their content regularly, fake ones don’t have a fixed schedule to engage their audience. They lack the passion to do it and that is clearly reflected in the frequency of their posts.
3. Measure the growth of the influencer’s followers
Analyzing the growth of the influencer’s following over time reveals whether it is genuine or fake. They are the correct metrics to detect a fake influencer on social networks. While genuine influencers tend to have a steady growth in follower base over time, fake influencers show a sudden rise or fall in their following growth. Follower growth peaks when they buy fake followers.
4. Analyze if the influencer interacts with followers or not
True influencers always interact with audiences that share a similar interest. They post content to engage with the community by actively responding to their comments and questions. But all these activities are very time consuming. This is the reason why a fake one will never give in to him. He will prefer to remain silent. It’s a red flag that you’re fake and unfit to collaborate.
Conclusion
Spotting a fake influencer is the most important thing to do before considering them for your influencer marketing campaign. You should verify your profile on a trusted social media influencer marketing platform and proceed with the influencer collaboration after analyzing it accurately. Keep the tips mentioned above in your mind to help you along the way. An unreliable influence brings a lot of trouble to your brand. You need to be strict about quality control before you start working with it.