Social media is no longer an option for someone selling goods or services. And I’m not talking about someone who sells goods and services online. I’m talking about everyone who sells goods and services. Social networks are becoming part of the daily life of your customers. And it’s not like reading a newspaper. Online anyone can say whatever they want and then go viral. It is as true for international business as it is for the individual.
However, it is easy to solve that challenge. He developed the image of him on social media as a sniper who wants to be part of the community and is a member of the community that he gives instead of receiving. Easier said than done, by the way. For you traditionalists, I don’t think it can be done online with ad alone.
That old saying that “your perception of something is limited by your personal experiences” is very true, particularly when it comes to social media. Someone who is not familiar with social media has a tendency to try to fit it into the traditional media they are familiar with and it just doesn’t work.
However, that is not why you are reading this article. You want to know how to use social media to increase your exposure to your customers, increase traffic to your store or website, and get new business.
Let’s talk about the exposure first. His first thought is, how can I get the most exposure for the least amount of money? When it comes to social media, the goal is to allow the network to provide the exposure. You can do some strategic advertising, however, most of your spend should come from payments to your employee or internal social media consultant. Don’t announce, communicate.
Okay, while you’re out there, how do you maximize traffic to your website or capture page? Traffic is not as important as targeted traffic. You are not only interested in visitors to your site, but in visitors who are looking for what you have to offer and may recommend your site to others. Again, the goal is to allow the network to serve you the traffic. How does it work? This is going to sound very simple for the vice president of advertising, however, you have to like people and want to be friends with him.
Social networks are all about people, people do not become friends with companies or products; People make friends with people. That is why Network Marketing is so suitable for Social Media Marketing. Network marketing is a person-to-person business model. Social networking sites, like Facebook, are creating a new revolution in network marketing.
Let’s go back to friends. Although I don’t have space in this article to go into much specific detail, let me tell you that online friends are not like physical friends. You’ll probably never meet your friends face-to-face online, but they should feel like they know you, that you’re sincere, and that you care about them. How do you do that? If you’re asking that question, you just answered one of your other questions. Meaning, you’re better off hiring a consultant and not trying to train someone in-house to run your social media program.
And by the way, you have to have a social media program. Soon there will be 2 BILLION people online around the world. Facebook alone has more than 500 million users worldwide. Facebook, Twitter, LinkedIn and YouTube enjoy more than 200 million users in the United States. Facebook is the largest, and demographics indicate that the fastest growing group on Facebook in the US is women 54-64. These are the women who control the majority (around 85%) of purchasing decisions. These are your customers and the only way you will be able to stay in constant contact with them online is through your social networking program.
A program is easy, but not simple, to set up. The easy part is that you just have to decide what you are going to DO. Most marketers want social media marketing to fit their understanding of how marketing works. Always remember that social networks are set up to make money for advertisers so that the social network can continue to exist. Advertisers are interested in attracting buyers. Traditional thinking advertisers would say WOW, we’ve got all these leads on a given platform, all we have to do is create a few targeted ads and we’ve got it.
Unfortunately, most social media users are not interested in ads, they click on them, and if you push too hard, they go to another network. However, most social media users love people.
My recommendation is that people set up a strategy that uses Facebook, Twitter, and YouTube to funnel people to your blog. Yes that’s how it is. Blogs are becoming popular once again as bloggers become adept at providing short and meaningful content to their friends. From the Blog they can be directed to your website or capture page. Social platforms, like Facebook, are coming up with ways to allow you to achieve everything on their platform so that their advertisers can get a shot at your traffic.
In my opinion, they are not there yet. Develop a funnel to encourage your market to want to meet you on your blog. And then let them decide to join, buy, or take the action that will benefit both of them. The most important thing is to share your knowledge, experience and thoughts freely on the various social media platforms.