For the most part, your lawn care business grows on your reputation – word of mouth from satisfied customers leads to increased business. However, the problem with word of mouth is that it is out of your control. Signage, on the other hand, is an effective marketing strategy that is in your control, and here are some of the best types of signs to use when marketing your lawn care business.
vinyl banners-Vinyl banners are large, easy to customize, and quite affordable. They’re a great product for lawn care businesses because they can easily be mounted near your high-quality work to showcase your expertise (with your client’s approval, of course). Another great way to use a vinyl banner is to hang it on the side of your work trailer while you’re on the job. Passing motorists will see the banner and hopefully call out to you!
car-decals-Car decals are another great product to use on your trailer. You can print large designs featuring your work, along with your important contact information, and apply them directly to the vehicle. If you have a commercial fleet of trucks, decals look custom and unique and are a great way to identify your lawn care business and build branding.
car magnets-If you use employees’ personal vehicles, or if you want something less permanent, because magnets are still a great way to use mobile marketing to your advantage. You can put them on the doors and tailgate of your work trucks; make sure they identify your business name and important contact information so customers know who to call.
window signs-In the event that you have a real commercial store, you have a great opportunity to use signage. Keep in mind that you are selling a convenience service, something that your customers could technically do themselves. You want customers to see the value in hiring your business, so they can focus on the things they enjoy. So your window signage needs to have some kind of emotional connection so that when your viewer sees it, they want to go in and hire you right away! Use full size one way vision graphics or vinyl decals for large installations. Even window clings can be useful for temporary promotions, since they are adhesive-free and can be easily removed.
As you can see, there is a product that is perfect for every lawn care business’ budget and desired intent. While typical forms of advertising, such as commercials and print ads, can be prohibitively expensive, signage is affordable, unique, and pays for itself quickly.