Search Engine Optimization (SEO): The process of impacting a website’s ranking in search engine results for specific keywords to gain organic visibility.
Each search engine combined receives more than 6.5 billion searches a day, and Google contributes about 4.5 billion of those searches. The benefits of good SEO are enormous, from ranking your sites within keyword searches to increasing the chance of conversion.
As a consequence, developing good SEO comes with many hurdles, the biggest being that how search engines rank websites is unknown to everyone. For example, Google uses an algorithm that involves more than 200 factors to determine the ranking of websites for a specific search, but Google will never disclose information about any of the factors. But through persistent testing, web designers have been able to identify a few factors to include in their website and research.
Market Knowledge
You need to know your target market, including understanding the keywords that potential visitors are searching for. You can take advantage of online software that can provide a breakdown of keyword traffic volume and produce a difficulty scale to beat competitors in search results for those keywords. Be sure to target the correct keywords.
Good user experience
Create a good user experience in all aspects of the user process. This will include the quality of your site (content, links, images, and more) and processes. If you ensure that each user has a positive experience and gains new insights, search engines will mark you as a positive aspect of your website and rank for it. your highest
speed website
The time it takes for a site to load and during user interaction. Make sure your website is running at optimal speed. Slower sites will rank lower after Google research produced a positive correlation between the length of a site’s load time and users not waiting. A small alteration in the structure of your website, the volume of content and the optimization of images will dramatically affect the speed of the site.
use of keywords
Keyword volume is a controversial topic. Research1 by some web design experts has identified that the volume of a keyword in the text of a website affects ranking. Research1 showed that a keyword used in approximately 2.4% on a web page is more effective and also highlighted that you can also incorporate 1.5% of jobs similar to your keywords to maximize your SEO (presented visually below ). While other web designers believe that keyword volume has no correlation to SEO and the focus should be on content quality. However, the use of both opinions can be incorporated into any content to cover both possibilities to improve your SEO.
You may be reading this because you are new to SEO and discovering that it is a complex and rapidly changing environment or brushing up on your knowledge. The first step is to identify if your website represents you, and once it ranks high, it will have a high conversion rate. After achieving this step, you can focus on your SEO.
References
1 – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/