The history of Sekonda watches began in Moscow in 1930 with the founding of the First State Watch Factory, the Soviet watch manufacturer. Created under the orders of Stalin, the First State Clock Factory was the first Soviet attempt to manufacture watch movements and clocks. During World War II the factory was briefly evacuated, but upon returning to Moscow it was renamed the First Moscow Watch Factory. During the Soviet era, this factory made many watches, in particular Poljot watches. These watches were used by the Soviet Armed Forces and, as a result, had to be of very high quality. The factory also made the air force standard ‘Navigator’ watch worn by Yuri Gagarin on his historic first manned spaceflight.
The Petrodvorets watch factory is the oldest factory in Russia. The factory, located in Saint Petersburg, was founded by Peter the Great in 1721 and since 1962 it has been manufacturing Raketa watches.
In 1966, Sekonda was founded in the UK. Sekonda imported Poljot and Raketa watches from the USSR and renamed them Sekonda. These high-quality, reliable watches were relatively inexpensive and very successful. Due to the introduction of quartz movements, Sekonda moved production to Hong Kong and began making more modern watches using this new technology. Excellent marketing skills and a range of excellent watches led Sekonda to sell more watches than any other brand in the UK in 1988. This position has been maintained ever since due to an innovative and ever-expanding range of watches.
In 1998, the watch market began to expand with various fashion watch brands designing and manufacturing their own fashion watches. Instead of increasing overall watch sales, this caused market share to become more spread across all watch brands and it became clear that Sekonda watches would have to diversify to maintain their market leadership position.
In 2004, Sekonda watches added the elegant and contemporary line of Seksy watches for women to its range. The Seksy watch range was to be aimed at the 25-35 year old age group and was to be based on the well-known and successful Sekonda watch brand. This brand recognition would instill customer confidence in this new range of Seksy watches for women. The initial range of Seksy watches consisted of eleven watch models and with some excellent marketing campaigns and some very clever and innovative watch designs, a number of these Seksy watches for women quickly became best sellers. The success of the Seksy watch brand led Sekonda to expand the Seksy watch line to around thirty models within a year.
A year after the launch of Seksy watches for women, Sekonda introduced the Sekonda One range of watches. Sekonda One watches are fashion watches aimed at men and, like Seksy watches for women, adhere to the winning philosophy of Sekonda’s offer watches of excellent quality at a low price. Since then, both lines have been highly publicized.
A very popular line of Seksy watches is the Seksy Hidden Hearts watch for women, a polished chrome-plated wristwatch consisting of interlocking heart shapes that form the bracelet and case, a mother-of-pearl dial, and Swarovski crystals set on the case. and a dial with a high-quality Japanese design. quartz movement Another popular Seksy watch is the Seksy Eclipse women’s watch, a Swarovski stone-set chrome quartz watch with an ‘eclipse’ design incorporated into the case and each link of the watch. Other Seksy women’s watches include the Seksy Curve women’s watch and the Seksy Electra women’s watch, both chrome plated, with contemporary stone-set designs and beautiful shapes.
Sekonda’s main watch line consists of numerous gold and chrome plated dress watches for men and women in just about every style imaginable. Many watch lines use popular expandable bracelets for convenience and standard bracelet watches and leather strap watches are also available in abundance, all with the same high quality and standards of workmanship that have led to a return rate of less than 1%.
Due to their excellent value for money, Sekonda watches have been the best-selling watch brand in the UK for the last two decades. The Sekonda range includes numerous elegant men’s and women’s dress watches in gold plated, stainless steel and two-tone designs, as well as contemporary or classic stone-set watches. Sekonda also makes SEKSY watches, an exceptionally popular and trendy fashion brand that is also available on our site. All of our Sekonda watches feature a high quality movement and come with a 2 year Sekonda warranty.