It is common knowledge that a website is the online person of your business. Represents your brand image on the Internet. Therefore, your success as a business company depends entirely on two factors: the content of your website and its design. Both play an essential role in the profitability and longevity of an online business. As an online marketer, your website is the first point of contact between you and your customers. Therefore, it is imperative to create a positive impression of your company by creating an attractive and well-built website. A website that captivates a customer’s interest is more likely to win their business than a mediocre website that doesn’t intrigue its visitors.
Here are some of the salient features of web design.
• Text – The text on your website must be legible and large enough to read. Do not use text that contrasts with its origin, as your visitors will not be able to read it and your efforts would be in vain. Also make sure your text is placed in narrow columns. This would make it easier for your visitors to read.
• Links on your page – All links on your site should be of a uniform color to help visitors recognize them from the text and background of your site. Links can be highlighted or underlined to draw your visitor’s attention to them.
• Navigation – Apart from web content, navigation is the most essential feature of a website. Navigation represents all the bars and buttons on your site and the ease with which visitors can use them. Regardless of whether you have great content on your site, unless people can easily navigate your site, you would risk losing out dramatically. Therefore, your site navigation should be user friendly. Include components like a site map to make it easier for visitors to navigate your site.
• Images – A very important problem that most domain owners have is the speed at which their pages load. This is crucial as a page that takes forever to load would annoy your visitor and shut it down immediately. Therefore, to avoid this problem, make sure that the images on your page are not too large. Also try to avoid too many flash animations as they could drastically impede the page loading process.
Web design is all about creating that visual appeal and navigational comfort for your site visitors. By incorporating a good web design with all the aforementioned parameters, you can be sure that you win half your battle when it comes to impressing your clients.