Gifts are staples of attraction or rewards offered to specific customers at trade shows, consumer shows, within trade organizations, and in the retail environment. They can be called “advertising specialties”, which aim to attract people to notice and become a future business opportunity. These can also be in the form of incentives and awards given to employees or customers to motivate and compensate them for their efforts and contribution to the business. Considering the important role these gifts are expected to play, it is imperative to create appropriate and effective items that have value and message for the target customer. One should keep in mind the ultimate goal of the giveaway, to come up with more creative ideas and concepts to hit the spot.
For a business meeting or sales meeting, design motivational giveaway products like a wallet with the seller’s name, intended to be used for your future additional commissions that you would earn after using the meeting’s educational discussions. Another effective way is to give an unsigned bonus check to each salesperson as a continual reminder to earn this money by improving performance and meeting your sales goals. You should match the giveaway product to the topic of your business meeting for better impact and remembrance.
For trade shows or for consumers, your gift must be valued enough to have an impact on the target’s purchasing decisions. Consider at least having the visitor’s contact details to have them on your mailing list. The specialty advertising product is usually engraved or inscribed with your company name and logo. Don’t compromise product quality to have a detrimental or discounting effect on your company’s reputation.
The gift should have end-use value to the customer and ideally be created to be placed in the most appropriate and accessible location when needed. For example, a Domino’s Pizza fridge magnet with your closest contact’s home delivery detail would make an ideal promotional gift; when there is nothing to eat in the refrigerator is when you need this delivery number.
The perfect gifts are the ones that help your guest or visitor accomplish their task faster and better. They should be highly rated in perceived value to the user and at the same time cost less to produce. Products related to intellectual property and information have a higher perceived value and have the lowest cost of production. Examples include reprints of articles, reports, audiovisual tapes, e-books, and software. If used as gifts, these products choose the lenses for themselves, as they have hardly any generic value.
The following perfect gifts can include some products that your visitor expects or that would help him do his job better or that he would not spend on himself or something that is so uniquely attractive that it naturally makes him a potential buyer. If you decide to exploit gifts or bonuses, look for a meaningful or useful product for the potential customer, which at the same time can; Be convincing to get better sales. Specialized tools for professionals are good examples; a plasticized slide rule for landscape experts or a keyboard mountable calculator for computer programmers.
Another tip is to provide valuable information that the customer can refer to when necessary. An example might be a laminated wallet insert card that can list the required information for easy access and use. A great idea to offer a promotional product is to do it in a controlled way; that is, asking the visitor to attend a presentation or complete a questionnaire or survey before qualifying for the premium product, such as a t-shirt, sunglasses, or hat.
It is recommended not to get involved in a promotional product war with other promoting companies; look for the most appropriate single product that is applicable to your business. Never use promotional products such as trivial things and candy bowls that have less value as a display for your business. Such gifts do not generate serious visitors or buyers; they simply attract people interested in candy and take up valuable display space and time that can otherwise be better used to improve sales.
Avoid promotional gimmicks that draw crowds interested in the cash prizes involved and who are not actually your target customers. If your marketing goal is to grow your mailing lists, run giveaways to give away usable stuff. Smaller, multiple prizes are preferable to a single, large prize at the end of any show. The advertising specialties you offer at trade shows should be versatile enough to choose your qualified targets. For example, while toner cartridges are marketed, it is better and more reasonable to offer a free cartridge when one leaves their contact details rather than offering them a music system. Your campaign should attract potential buyers, not all disinterested people. Such unqualified leads are unnecessary and serve no purpose for you. Instead of choosing generic products as promotions, select those items that will be of direct relevance to potential customers.
Finally, your gifts can also be in the form of incentives that will attract your potential customers for repeat visits and help you in your business endeavors.