By: Gail Z. Martin
Published by Career Press, Inc., 220 West Parkway, Unit 12, Pompton Plains, NJ 07444
ISBN 978-1-60163-130-5
Book price: $13.99
Social media marketing that works
Bestselling author Gail Z. Martin is a marketing expert and international speaker. She is also the CEO of her own company, DreamSpinner Communications. She is known as the “results tool” of marketing that works. Her resources help small and startup businesses, consultants, trainers, authors, etc. to win success.
Single rule of 30 applications
Gail Z. Martin applies her unique “Rule of 30” approach to social media marketing. In 30 chapters, he shows how one chapter a day will lead to proven success, declaring why most marketing fails (Ch. 1), finding its real story (Ch. 6), Facebook (Ch. 9), LinkedIn (Ch. 10), Twitter (Chap. 11), Blogs (Chap. 12), YouTube (Chap. 15), Chats (Chap. 16), etc.
More than information about social media tools
Martin employs a professional tone and experiential business knowledge. She begins by saying, “Many marketing efforts fail because they focus on what the company wants to sell rather than what the target audience needs to solve an urgent problem… Lack of planning… Inappropriate actions… Lack of clarity about target market… Lack of clear goals… Unreasonable expectations… Lack of clarity about how marketing works… Insufficient patience.”
Gail goes on to reveal Internet marketing tools, along with practical exercises in using them. In the case of Facebook, he suggests: “Use Facebook as a never-ending networking event… Ask half a dozen of your employees, real-life friends, and colleagues to comment on your page… new ways to do is alive and fresh.”
Martin’s familiarity with social media increases the validity of his message. She warns readers not to violate the social culture of each platform (Facebook, LinkedIn, etc.) and states: “LinkedIn takes a very hard view of anything similar to spam, it’s best to avoid contacting people you don’t know until I’m very familiar with the LinkedIn culture.”
Gail dabbles in using social media in a successful marketing strategy (public relations, sales promotion, local business, brand building, etc.). Her advice is practical like: “When posting a press release on an online syndication site, make sure the headlines and text contain keywords to optimize searchability and have good links to your website. ..”
Use social media platforms for successful marketing
Gail Z. Martin reports on social media platforms and draws readers into a 30-day action plan for using them.
Success Step: Search for companies on Facebook, Twitter, YouTube, etc., list the ways they do social media marketing.