When you decide to design your website or have it designed by a professional web designer, it is important to consider factors including navigation, content quality, and website aesthetics. While the web designer must take care of all these factors, the graphic design of the website must be of equal importance. Graphic images are the first thing a visitor notices on a website and it is because of the attractive graphic images that the reader is drawn to read the text.
A website designer, who can also be a graphic designer, has to combine the graphics in his web design to create attractive websites that can hold the interest of the visitors and force them to revisit the websites. In web design, the designs of the web page, the site plan and the content are directly related to the graphic design created for the websites. Graphics should be as good as other aspects of web design.
Let’s see how graphic design is linked to various factors of web design-
Homepage – This is the most important web page on the site. You can make or break the website, so the graphic design of this page should be more attractive and effective. If the home page is not attractive enough, the bounce rate would increase and the whole purpose of the website would fail. Therefore, it is important to have graphics that are attractive and informative enough to attract the attention of your visitors. Using colors and images that blend in with the central message of the website is the best way to make the website more effective.
Content: it is the content that talks about your company, products, services and work, but reading long content can sometimes be boring. To be interesting, the web design must be such that readers are forced to read the content. With the help of attractive graphic images, you can engage customers and direct them towards related content.
Brand Reputation: A good graphic design incorporated into web design can enhance the reputation of the company and its brand. Graphics, like logos, lead to brand identity creation and reputation building, so they need to be designed with care.
If graphic design is combined with all these aspects of web design, the website owner can enjoy the following benefits:
A) Added visual appeal of the website: Colors and images are more attractive than texts and therefore images are an important aspect of a website. It appeals to the aesthetic sense of the viewers and helps them to connect with the site.
B) User friendly website: The usability aspect is supported with the help of good graphic design. Besides other tools, graphic images can also make the website user friendly.
C) Makes the site look more professional: Many times, despite good web design and informative content, a website does not achieve the desired results. This is possible in the absence of good graphic design. With effective graphics, the website can add a touch of professionalism.
Graphic images can be of different types, including logos, graphic text headings, background images, photos, bullets, image maps, dividing lines, and navigation buttons. The key is to make the graphics effective enough to induce visitors to visit your website and revisit it.