A blog is a powerful tool simply because its contents are quickly indexed by the major search engines. There are 2 main types of bloggers, let’s see how these blogs are monetized!
1) Lifestyle Blogging
Are you trendy, fun, outgoing, entertaining, cool? Then a lifestyle blog might be perfect for you! The idea of a lifestyle blog is to appear friendly, FUN and upbeat.
Lifestyle blogs give you great “celebrity” status, especially if your content is interesting, has cute, quirky, and funny photos.
If your audience is high enough, ad space or product/venue reviews can be used to monetize your blog. Perhaps the best way is to blog a post where you try a certain product, or visit a nightclub as part of your lifestyle and then write about your experience about it (and get paid by the company to do so). Just as they advertise products in movies, an Aston Martin or a BMW in James Bond, if you’re a lifestyle blogger you can do the same, creatively showcasing the product by weaving it in as part of what you made today.
A couple of examples of lifestyle blogs that you can check out are:
-Xia Xue (xiaxue.blogspot.com)
– angela leow gray (angela.blursotong.com)
So if you are young, you write well and well with the digital camera, you would like to create a lifestyle blog. An Alfresco Dining or NightLife Club restaurant may approach you to visit their venue and pay you $5K to $10K just to have fun at their event and blog about it.
2) Professional Niche Blogging
A professional blog provides tips and ideas specific to a particular niche that solve a certain problem. The dynamics of a professional blog are different than a lifestyle blog and so is monetization.
A professional blogger writes from the point of view and perspective of the reader. In other words, he doesn’t write about himself. He writes about how he can offer value and benefit to another person, and often to solve a given problem.
For example, let’s say you are a golf coach, so you would like to share golf swing ideas, create YouTube videos on “how to stop cuts”, “how to hit the driver well”. That’s the “marketing” aspect. There is always an end goal in mind, where you will offer a golf training program, video or CD, a product that monetizes your marketing.
Please is there some kind of online checkout where they can pay for their product and a sale.
3) Professional blogger or lifestyle blogger?
It’s much easier to make money blogging professionally because you don’t need a huge audience or a lot of traffic to make a huge income from this blog. People who visit these blogs are willing to spend money to benefit from a product or program. I have seen certain niche markets where clients pay up to $50,000 for a service that solves a certain need or problem.
Which means that when someone has something in their life that needs to be fixed, they’ll pay a lot of money to get it done, and that’s why a professional blogger doesn’t need a large general audience when all they need is a small, targeted audience. with a big problem.
A lifestyle blogger, on the other hand, entertains a wide audience and the people who visit these blogs are usually not in a buying mindset. They are mostly there to be entertained!
Think of it as a large audience looking for a movie versus a small niche audience with arthritis. The specialist who solves arthritis disease for a small group of patients can expect to do very well (in terms of revenue) even though his client base is much smaller.
As a lifestyle blogger, most of your income will come from sponsors and advertisers related to your particular lifestyle. The more traffic and visits you can get to your site, the more money you can earn. The blog needs to be creative, up-to-date, so that people come back. And that’s more of a passion job. Most lifestyle blogs start out more as a hobby than a 6-figure marketing/advertising/product endorsement platform.
I would have to say from a monetization standpoint that it’s easier to blog professionally because you can quickly and easily connect with a unique audience and be well (financially) rewarded for helping to solve their problems.
But that’s just me, feel free to experiment with blogs and decide which one works best for you.