A lead is someone who has in some way expressed an interest in something you have to offer for sale. You’re going to have a lot more prospects than prospects, and a lot more prospects than customers.
When you get a lead, your goal is to qualify them, convert them into a real lead, and then convert them into a customer.
Start with a Goal
Do you want to increase sales, educate potential customers, get people to download your free trial, or do you want to accomplish something else? It’s important to know what your intentions are from the start so you can design your lead nurturing campaign to fit the bill.
Edit, edit, edit
Each piece of content that you want your potential customers to consume must be edited for grammar, clarity, and format. You want the information you send them to be free to represent the type of products and services you offer. If you make dumb mistakes they will notice and yes they will judge you for it.
remember the drip
Don’t send everything at once to your prospects. Instead, practice the drip system of sending only a little information at a time. Tease them, increase their desires, and make them want what you have to offer before you give it to them.
consistency wins the day
Send messages and information to your potential customers on a regular and consistent basis. If someone signs up for your email list, they expect to receive regular messages from you. If you make them short, to the point, and informative, they will be happy to receive the messages.
use your blog
While you’ll be using your email list to send information to potential customers, you can also use your blog and use the blog update feature within your email marketing system to notify potential customers of new blog posts. . Write some of your blog posts directly to potential customers as an audience.
Know the buying cycle
Each audience has a purchase cycle according to the products and/or services that a seller is promoting. You need to have information for leads at each stage of the buying cycle to qualify and ultimately convert them.
Understand your audience
Feeding a potential customer is different from talking to someone who has already bought from you. Be sure to separate prospects from interested parties and actual prospects or customers. This way, you will be able to target your messages correctly for the audience.
Know your products
It goes without saying that you need to know your products and services inside out. Know how a product or service impacts your audience.
Study your metrics
As they say, nothing gets done without the paperwork. It is very true about lead parenting. If you want to be sure that what you are doing is working, follow the numbers. Even before you start, determine which metrics you will study to determine success or failure.