Before I get into the details of how to buy and sell domain names for big cash profits, let me first discuss the steps you need to take to own a valuable web property worth selling. As you may already know, a domain name is virtual real estate that is worth thousands or millions of dollars if it has a high commercial benefit to a potential buyer.
While it’s true that an empty domain can sell for thousands of dollars, there’s little you can do to sell it profitably if it’s not a one or two word domain name. To this end, it is very important as a domain investor or entrepreneur to learn how to make your web property valuable in order to attract the kind of money you hope to make from a willing and able buyer.
Therefore, you need to understand the specifics of a domain name that potential buyers will strive to own at all costs. These features or elements of a valuable domain are what you should consider before buying or manually registering a domain name in the first place.
Characteristics of a good domain name
1. It must have commercial value
Most of the websites that are created on the Internet are for commercial purposes. It follows, therefore, that your domain name must have a commercial intent if you want to make money online from it. In other words, it should be short, on-brand, generic, marketable, and easy to remember.
One-word, two-word, and generic domain names will easily fall into this category because they are highly sought after in the secondary domain market. A name that clearly represents a specific market, product, service, or topic will be commercially valuable in this regard.
2. You must have high PageRank and backlinks
In order for you to sell a domain name quickly, you need to have a unique selling point (USP) going for you. This could be the age of the domain name, high PageRank, or many relevant backlinks. Having these features will definitely give some authority and credibility to the website that the new domain owner will build on it.
If you ask me how to buy and sell domain names for big cash profits, I’ll just tell you to create a website or blog on a domain, optimize it and monetize it with quality, shareable content. You can then create back links to build authority.
How to sell a domain name
In order to sell your domain name successfully, you must be ready and willing to market it on the Internet. The old saying that if a man knows how to build a better mousetrap, the world will make a path to his door is no longer tenable.
As a savvy domain investor, you should explore various marketing mediums to find the right buyer for your web property. Immediately after purchasing or registering a domain name, you should start building an email list of subscribers in the niche as soon as possible. The idea is to start with the end in mind, that is, to have a target audience, you can market your website for sale somewhere in the future.
In other words, you can easily offer to sell your domain name to your list members who will be very targeted prospects. Because they’ve willingly subscribed to your list in the past, you’ll be surprised how interested most subscribers will be in owning your business, especially if it’s profitable.
Another method of selling a domain name is to use secondary domain marketplaces or auction marketplaces to list it for sale. There are plenty to check out, including Sedo.com and Flippa.com. If you have a premium web property, there will be competitive bids from hordes of potential buyers and you will increase the bid prices.
There really is no hard and fast rule on how to buy and sell domain names for big cash profits. It’s all about finding a marketing medium where you can reach your target audience, who will be interested in buying your domain at a reasonable price.