As a practicing chiropractor in the new era of online communication, it is vitally important to create your own brand. This means that people know that you are out there and that you stand out from the distribution center next door. Chances are there are other practices in your area competing locally for new patients, so you need to have the edge that will make potential visitors select you when given the choice.
Chiropractic social media and internet marketing is the perfect way to promote yourself and do just that. However, these days, you have to be a bit creative in how you market on the internet. The reason is that you may be the practice that gets all the attention.
One way to really stand out from the rest is to use chiropractic social media on sites like Facebook, Myspace, Twitter and LinkedIn to your advantage. If you currently frequent social media in your personal life, you know that you can add people who are from your specific area to your friends list. This can be a phenomenal marketing tool if harnessed correctly.
Every friend request you send automatically sends that person an email and prompts them to take a look at your profile. The people you add must approve it for it to be on their list. This means that adding you is their way of giving you permission to build a relationship with them. This is a big reason why social media has become a super effective method of chiropractic marketing.
What you want to do is join many social networking sites. If you don’t have the time to do this, then you can have your CA or marketing manager handle these tasks so you can get on with your regular job and have someone working to bring your business to social media. This is the perfect marriage because it will pay off handsomely as outsourcing a staff member to do the job is much more cost effective than having to hire someone else to do it or taking your time off to do it yourself.
Once you have your profile pages up and running along with friends added to your list, you can start gently marketing to these people. Social networking sites provide chiropractors and other businesses with different avenues of market access. You have blogs you can write on, videos you can post, and there are newsletter systems where you can let your friends know about special offers you may have within your practice. There are also instant messaging systems through which you can contact your friends.
Status updates let everyone know what’s going on with you or the practice and what kind of help you can offer. It is always important to be able to offer those on your friend list something special so that they will resonate with you and potentially become patients. Be yourself, share personal information, and let them know that your practice can solve their many health problems. Since chiropractic care is known to help ailments other than back problems, many people will appreciate having this knowledge.
So, go ahead and dive into chiropractic internet marketing with social media. That way, you can brand yourself and be the leader in your community quickly. Doing a little every day can get you a flood of patients coming through your door and give you local celebrity status!