The Business Podcast Marketing case study shows how Podcasting delivers spectacular customer results. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is executed correctly; Podcasting has the potential to be a marketing tool that delivers great marketing results.
The professional business marketers at marketingsherpa.com have just published a new case study titled “How To Use A Podcast To Promote A White Paper That Generates New Business Sales Leads.”
This case study is about how Bearing Point used podcasting to promote a white paper and saw signup rates of over 30% compared to the traditional 10%. This is a 200% increase over traditional marketing techniques.
Here’s a brief excerpt: “Dunay wasn’t sure whether or not podcasts would be a hit, especially since his key perspectives tend to be pretty conservative. So he didn’t blow any trumpets or strobes for the launch.
Instead, the team posted the podcasts and ads on various related sites, including http://www.Podblaze.com, http://www.FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free). . Send out a press release and an email announcement to the house list. His first podcast was launched quietly on July 29, 2005.
RESULTS
Joy and jubilation! Hundreds of executives downloaded the podcasts. Dunay expected 10% of podcast listeners to respond to the white paper’s download offer. Instead, 30% did…”
This is a great example of how marketers should and could use podcasting to help their business. This is the future of podcasting, podcasting will become a marketing tool that communicates, educates and drives listeners to action. In this case, the action was to download a white paper and effectively generate leads.
I have been trying to inform the business markets of this trend for the last 9 months. I discussed this very scenario in a Podcasting White Paper that was published a few months ago. Read the full case study at http://www.MarketingSherpa.com
Online marketing professionals with experience in the areas of podcast production, strategy, and visibility, such as http://www.LeveragedPromotion.com, can help your business achieve these same levels of results. Simply creating a podcast in a void of space is the wrong strategy. Make sure you get maximum exposure for your podcasts so they can deliver measurable marketing results.
Copyright 2005 Rodney Rumford