Digital delivery is one of the terms used to describe electronic distribution, or digital distribution, which is the process of downloading information directly from the Internet to a home computer. With modern technology, there is no longer a need for physical objects that were traditionally used to distribute media, such as paper and DVDs. Consequently, digital delivery has now become an integral part of modern life, giving people quick and easy access to a wide variety of information.
Two of the most common items obtained through digital delivery are books and music. E-books are becoming increasingly popular as people recognize the many benefits of purchasing their reading material in downloadable form, rather than the traditional print form. E-books are ideal for travel when space may be restricted, as a slim laptop or e-reader takes up much less space than a stack of bulky books. The number of people around the world who buy their music in downloads instead of CDs is huge; Song files can be stored on a computer and copied to a blank disc if necessary. Again, much less space is required.
One of the main advantages of digital delivery is that it provides the customer with the desired product instantly (or only takes as long as it takes to download, which depends on the Internet speed configured at the individual’s home or office). With no need to wait for an item to be delivered via traditional routes, which can always be subject to delays, the customer is happy to have what they want right away. All they need to do is enter their credit or debit card information to pay for the purchase at the appropriate time. Some of the better known digital distributors include the iTunes Store, Mac App Store, 7Digital, and CD Baby.
On the production side, digital distribution has allowed many types of artists to showcase their talents and earn money by making their products available online. With effective marketing and a bit of technical know-how, it is possible for independent music artists and aspiring songwriters to earn a living and build a fan base without having an ongoing recording or publishing contract. In many ways, digital distribution has opened up the market to previously untouched talent.