Tip #1: Host Facebook Live Events
To add great value and give your fans a different way to interact with you, from time to time offer live chat sessions, teleseminars, and webinars. Mari Smith and her friend Chris Treadaway conducted what they called a “flash chat” as a way of sharing content for a book.
They used the Linqto webinar platform which allowed people to interact with them while the presenters used a webcam to take turns on the floor. The interaction of the participants was carried out through chat.
If you don’t have that kind of technical knowledge, you can keep things simple by doing a simple Q&A on your Facebook Page wall.
Tip #2: Be willing to help the less famous
The best way to build your personal brand is to involve other people in the process. Do your best to help others and give them credit for the amazing work they do. Although it may seem like a lot of work, in the long run it is worth it. On top of that, as Erik Qualman says in his book Socialnomics: How Social Media Transforms the Way We Live and Do Business, “It’s the right thing to do.”
Easy ways to help other people include tweeting your work and leaving great comments on their blogs.
Don’t just direct your help to the most important people; They get a lot of love and attention. You will really stand out if you help those who have great potential but are not yet well known.
Tip #3: Don’t Overemphasize Marketing
Remember, social media marketing is… social. Jumping straight into marketing without investing the proper amount of time in the social part of social media marketing is detrimental. There are certain expectations within social networks, and one of the main expectations is the community. “Very often, these expectations do not include having marketing messages stuck down their throats,” writes Hollis Thomases in Marketing on Twitter: one hour a day.
Tip #4: Find out what your customers want
Brian Solis Engage: The Complete Guide to Building, Cultivating, and Measuring Success on the Social Web he writes: “… my best advice to you is to find out what your opportunity is first.” He suggests using the Research tool to find out more about his prospects.
Tip #5: Meet people offline
It is a natural tendency to go online for information and even for friendships and networking. While the internet is a great place for these things, nothing replaces face-to-face time with other people.
Steve Garfield, writes in Get Seen: Online Video Secrets to Building Your Business about the importance of mixing with others in an environment where everyone is welcome.
Tip #6: Share expert knowledge with your readers
Find the experts in your industry and offer to interview them about your newest product. Ask them lots of questions that you know the answers to that your audience will want to know. According to Michael Stelzner, the founder of Social Media Examiner, this is a great way to not only build a strong relationship with the expert, but also provide high-value content for your audience.
Tip #7: Be controversial
Dean Hunt writes, “…here’s a strategy I created to ensure your content gets noticed…In fact, people will look twice when they see your content headline and can’t resist reading it.” I call it the ‘negative tilt’. It’s very simple to do and works best with informational or how-to content.”
As an example, he gives the title of a blog post he recently wrote, “How To Work Too Hard And Not Make Any Money.” The negative spin on the title created shock value and contributed to making it a huge success.