Many new online business owners wonder how to get more subscribers to their newsletter. Simply placing a form on your website that says “enter your email address and subscribe to my newsletter” will not get you a large number of subscribers. In today’s world, people are hesitant to give their email address. The main way to obtain a website visitor’s email address is to offer a free gift, such as an e-book. However, you don’t need to just write free content for your readers and wait for them to connect with you when you send them your newsletter. Another great benefit of giving away your e-book is that people assume that once you have written a book, you are an expert and a leader in your field. Also, once your reader has your book in hand, there are other items you can include to get them to sign up for your shows and keep coming back to your website.
1) Put your name and website URL in the footer of every page.
By having your name and URL on each page, the reader will continue to see it while reading your book and it will remain in their memory for longer.
2) Include an information section at the beginning of your book.
In your about section, be sure to highlight your skills, experience, and certifications that will show you what the expert is like in your field.
3) Include worksheets at the end of your book
After the reader is done reading your free tips and advice, include 5 or more worksheets that ask questions and encourage them to take steps to comply with the advice you have given in your book. As they complete the worksheets and see their name and URL at the bottom of each sheet, they will be reminded of their services.
4) End your book with an exclusive offer for your reader
Reward your readers for taking the time to read your book and give them a coupon code to get a discount on your next show.
5) Finish your book with action steps for your readers
After the reader has completed your book, provide some action steps at the conclusion. For example, you can type – “for more free tips on … be sure to keep reading my blog” and “sign up for my next course using the coupon code …”
6) Include a note in your book that it cannot be gifted
At the beginning of the book, write that you cannot give the e-book as a gift and that the only way to get a copy is by registering on the website. Readers who enjoy reading your content will tell their friends and colleagues, who will then go to your website to sign up for their own copy.
If you follow these 6 great steps, you will add more value to your e-book. The about section and worksheets will continue to emphasize to your reader that you are the expert. Your URL, the steps to follow to visit your blog and keep in mind that you can only get the book by registering will continue to generate traffic to your website. Of course, your coupon will give you more sales.