Call to action (CTA)
Customers are encouraged to interact with a business when there are calls to action (CTAs) on their website. For example, words like “Contact us today” show that a company wants to build a relationship with its customers. However, companies must ensure that calls to action are relevant to the visitor’s level of engagement with the company.
When visitors are just beginning to learn more about a brand, the company may ask them to sign up for its email newsletter. On the other hand, loyal customers will probably like to join a brand loyalty rewards program. Regardless of what companies want visitors to do on their site, they must add a call to action on all of their web pages.
2.Short charging time
Whenever people search for information on the web, they like the loading time to be as fast as possible. Otherwise, they will leave the website immediately. Testing your website beforehand will allow them to determine load time issues, which can be fixed in time for the site launch.
Providing customers with a great user experience will increase customer retention, so it’s best to assess a site’s load time at launch. With short load times, customers get the information they need when they need it. When a website is down, the competition will leave it behind.
3.Active blog
An active blog allows customers to stay up-to-date on company events, the latest products, and other industry-related information. It’s an effective way to stay connected with them, especially if the things companies post encourage viewers to engage with your brand.
Updating your blog on a regular basis allows customers to learn more about your brand values and willingness to encourage communication. When they deliver new, relevant, and engaging content to users, their brand is recognized, making them an authority in the industry.
4.Clean and SEO friendly code
It is crucial that companies have clean, SEO-friendly code when creating new web pages or optimizing existing ones. Improving a site’s code can increase the overall ROI (return on investment).
WordPress and other CMS services offer plugins that can ease the process of improving search engine rankings and cleaning up your code. Since WordPress doesn’t require a lot of coding knowledge, it’s a viable solution for businesses struggling to drive traffic to their sites.
5.Compatibility with different browsers
With the progress of technology comes the constant growth of Internet browsers. It can be challenging to keep up with Internet Explorer, Chrome, Safari, and Firefox, to name a few. When designing a website, it is imperative to ensure that a website can be accessed from different browsers.
A site must register well in the main browsers, as well as in the previous versions. Ignoring this important step can ignore a large percentage of a company’s customer base. It can generate unnecessary expenses for a developing business.
6.Navigation
When customers find it difficult to navigate a website, they leave it and move to other sites. To make navigation more attractive and efficient, companies must review their site and look into the eyes of a new visitor. They should only choose sensitive navigation sequences.
Including a sitemap is an effective way to allow visitors to navigate more easily and search engines to crawl a site. Additionally, simplifying navigation by removing unnecessary or non-working pages can reduce load time, which in turn improves the quality of a brand’s presence online.