In this increasingly noisy world, where a new brand or product is launched every second of the day, what would it take for people to remember you as a company or as a brand? An impressive, creative and memorable logo design with impeccable marketing tactics. Logo Designs is known for their great work when it comes to getting it all done. So, keeping your brand strong, modern, and based on the latest trends will not only give your business a competitive edge, but it will also work exceptionally to bring more customers to your doorstep and help them recognize you and experience a similar vibe.
Keeping your logo design contemporary helps businesses in many ways. It projects impressions that help people identify you as a well-run and relatable brand, not a dated trademark that doesn’t communicate effectively. To draw attention to brands, businesses, or even to an advertisement, graphics, creativity, skills, and all of the above concepts together create buzz and help your business achieve marketing and branding goals. However, when it comes to opting for a professional logo design company, clients often forget about the demanding trends and patterns in the design market.
Remember, a quality logo design is not always about high-quality graphics or tones. A creative concept for the logo is hardly born easily, so the cost you pay to the professionals is not just about acquiring a symbol that is unique or different from the ones before. You need to understand all the elements, however, go for companies that offer affordable packages and provide optimal quality services to design a perfect logo that defines your company completely.
Therefore, this article is here to educate both designers and clients to stay up to date with the trends that are coming throughout 2018.
creative typography
In design, concepts can make your first impression amazing or the opposite. Therefore, creative typography allows today’s businesses to start with something that has never been done or seen before. In typographic logos, the skill of the designers is the most important, however, giving the soul to the design is all one should strive for. In typography, whatever mood you choose to play with, be it serious or silly, it’s one of the top responsive styles for creating compelling images to grab attention. A quick example would be FedEx without which we cannot complete the list of our examples. The Mailchimp, Cutting Room, and NME logos are considered to speak to how these giants choose typographic logos to define their business identity.
Aside from all the benefits that come with this popular medium for logo design, creative typography provides plenty of room to play around with the concept to give your logo personality. Help designers express their creative minds and create a unique logo that is futuristic and versatile. If you believe in artistic values, then consider typography for your business to do it with the latest design.
Colorful and vivid logos.
Capturing most of the attention with the drab can be difficult unless a brand doesn’t stick with a resilient marketing strategy, namely Dior and Nike. However, the recent logo design news we received regarding the Apple Inc. logo speaks to how soon we are going to be using multi-color logos this year. Also, many popular platforms like Instagram and YouTube switched to a new design while keeping the same color framework, i.e. using rich and vibrant tones. These examples lead us to understand the scope of bright and colorful logo design in the upcoming trends in logo design.
Geometric forms
Typography isn’t the only feature of logo design that’s being simplified these days. The defined shapes used in logos have recently been seen with a greater focus on minimal geometry shapes, or geometry designed with a less is more approach. When you look at some of the gains of this style, like the versatile branding, you get visibility and modern concepts and ideas; it certainly makes it clear that we should expect more in 2018.
metaphorical logo concepts
Metaphors instantly boggle minds; with the design, it turns the concept into more creative characters. However, since it’s been all the rage in recent years, we know that metaphors probably aren’t a new thing in logo designs. Subsequently, these metaphors are now expected to illustrate greater depth with striking creativity in designs. These extremely innovative concepts have tapped into the metaphorical logo trends in 2018 to amuse minds with curious, thoughtful ideas, and a unique design perspective for whatever name is expected to be molded.
subtle animations
Years ago, when animation was born; his adaptability amused people. However, in the past, the lack of animation logo display hubs preferred to scale with the static ones. In this age, from Facebook to the website, it’s an easier, flashier, livelier space that we have to showcase some of the creative concepts. Therefore, keeping subtle animation in the logo design seems to be fun and inspiring if the concepts and design collaborate with subtle animation that brings more meaningful meaning to the logo design.