Increased attendance at online conferences could be our next new normal. In addition to being financially beneficial, these digital events offer more time (before and after) for participants to connect. Whether you’re hosting or attending a virtual networking conference, be prepared to make the most of your desired connections.
Listed below are 3 tips to maximize your presence and value for your next online feature.
#1: The playing field
Select digital conferences that offer platforms and ways to connect before the event happens. This may mean downloading an app, joining a virtual group, or connecting through social media. Be active in connecting and learning about other attendees, host organizations, and activities leading up to the event. Also, feel free to communicate with other colleagues and make a smooth virtual presentation. This is another way to be intentional in building your networks. Don’t simply rely on email notifications or registration reminders.
#2: Game Plan
Once you’ve made some preliminary connections, plan your plan for the virtual conference. What sessions do you want to attend? What speakers are you interested in listening to/watching? What topics are you interested in learning? What organizations or companies would you like to connect with during the event? Consider these questions strategic in your networking objectives/goals. Feel free to contact the organizer or the organization hosting the event. They can offer additional information and guidance to your plan.
#3: Home
Once you’ve created the ideal plan, it’s time to execute it. Follow your proposed agenda and continue to communicate with the people and companies participating in the event. During the conference, post/share photos, information and other relevant information via social media channels. This is a great form of engagement, branding, and marketing. This tactic can also strengthen your digital footprint.
Last but not least, be sure to continue your network by following up. This filling involves completing a survey after the event, reaching out to your connections, and signing up for additional information.
Take advantage of these helpful tips to get the most out of your networking schedule. Do your due diligence and focus on preparing, planning and executing your process. Find the value in developing and growing viable networks.