1. Be available when your customer needs you
In general, people love convenience. We love being able to go shopping at night and go to the bank on Sundays. Understand your client’s lifestyle and adapt to it.
Example: CVS 24-Hour Pharmacy
2. Offer world-class customer service
It’s okay to charge a little more for your product, if you can provide solid value for the extra dollar spent. Provide stellar customer service and make it less annoying, but more relieving.
Example: apple
3. Represent a defined quality level
The main reason people love quality brands is because they know what they are going to get. Transform your products into a brand that means good value for money for your customer.
Example: adidas
4. Be consistent in delivering quality too
There is nothing better than reinsurance. When you are in a different part of town or abroad, your affiliates will be recognized and appreciated by your customers around the world.
Example: Starbucks
5. Have an open heart for charity
Yes, many clients prefer a brand just because it contributes to charity. If you have some extra money to spend and a noteworthy project you’d like to support, this can pave your way into the hearts of your customers.
Example: Walmart
6. Solve a common problem
Many times we find ourselves saying, “Why didn’t anyone think of this before?” Make your brand stand out in innovation, tackle a problem and provide a definitive solution.
Example: Lark (a silent vibrating alarm clock)
7. Make your product an epitome of style
If your product is all about style, elegance, representation and class, this approach may be for you. Turn your brand into an icon, a symbol of style, good taste and know-how.
Example: Tiffany & Co.
8. Protect the Environment
Lead official campaigns to protect the planet. Let your customers know that you are doing something and that they too are a part of this effort. Engage them, educate them, lead by example and head towards a greener future…
Example: General Electric
9. Guarantee of faster service
Time is money. If your company has the means and resources to be the fastest, then this can be a way to make your customers fall in love with your brand. It exceeded expectations and was delivered in record time.
Example: Fedex
10. Emphasize natural ingredients
While protecting the environment is one thing, using natural resources and ingredients is another. If your company works with organic, natural and environmentally friendly products, let the world know!
Example: The Body Shop
11. Offer the best possible quality at the lowest price
In difficult times, the relationship between value and price becomes increasingly important. Aim for the cheapest possible prices, and reduce services and extras, but maintaining a solid and lasting quality guarantee.
Example: Ikea
12. Build products that perform at their best
Some want “the best of the best”, as they say. This is another important reason why people love certain brands. Your product must promise top performance, indefinite reliability, and unmatched quality.
Example: BMW
13. Captivate your audience by telling your story well
Take your client on a journey, a path that they did not know before and certainly did not expect. Become a storyteller, a teller of a tale that your clients will not be able to resist.
Example: Quentin Tarantino
14. Understand your customer and what they want to see (hear, smell, taste, touch, feel)
“Don’t make your product for yourself, make it for your customer,” someone once said. Take a close look at your market, understand their needs and wants, and build a product that satisfies them.
Example: Star Wars
15. Convey the feeling of privileged status
Many luxury products use this approach to differentiate themselves from other consumer products. The idea is simple: make your client feel special, unique and better than the rest.
Example: A small world
16. Make it really easy to do daily tasks
If your business revolves around a staple, like grocery shopping, there are ways to stand out from the crowd, too. Go the extra mile and pamper your client with special services.
Example: Publix Home Delivery
17. Be unique like no other
While this category may be reserved for a few insider brands, there is room to join the world’s top companies. With persistence and dedication to the highest standards, you may one day count among the best brands.
Example: Ferrari
18. Be there when no one else is.
We could have expressed ourselves a bit dramatically there, but the core concept is true. Record your brand in people’s minds and be the number 1 company that one thinks of when they are bored…
Example: Youtube
19. Become the only real option
There is another way to make people love you: dominate the market. Present a better option than what is available and gradually expand across different industries until you own the majority of the market share.
Example: Google
20. Become a universally known product
The last all-encompassing method of gaining worldwide fellowship is fame. Think about it: everyone likes it, but no one really knows why. This is probably the most influential type of brand impact, because it’s the most subliminal there is.
Example: red bull