Picture this: You fell asleep at a colleague’s New Year’s Eve party and woke up recently. The only thing is that it was December 31, 2010 when you showed up, but now that you look at the schedule on the kitchen wall, you know it’s January 1, 2021! In the same way, 10 years have flown by!
After fighting your way through the entrance, you end up staying on a dodgy recognizable path and find that battered old earth-colored wallet in your back pocket. One way or another, you’ve been cryogenically frozen (that’s a story for another day, though) and now you have a lot to do to make up for lost time.
How about we take a look at the world around us and see how things have changed, especially for you, a technology enthusiast and one of the top IT people in your organization’s advertising division?
contactless connectivity
It’s New Year’s morning and the whole world is feeling a bit perplexed, not just you. You need to find out your direction home. You walk by the bus station, which is still there (but with yet another wacky tracker that tells you when the shuttles will arrive), realizing that your annual pass may be outdated. Glancing at the shuttle driver as he reaches for coins in his pocket, he asks if he has a contactless card on his credit or debit card.
Do you remember that back in 2009 you had seen the contactless logo on your bank card with doubts, without imagining that at some point it could start up). Today, however, you can tap your card on the driver’s pay terminal and sit back and watch everyone else do the same.
Omnichannel experiences
You jump from your transport in the city community. Aside from a few bistros and new spots offering you something many refer to as a vape, very little has changed. However, you, being a nerd, can’t resist looking at all the digital ads around the place.
Taking a look at your valuable old iPhone 4 (when the jealousy of your peers), it stands to reason that it’s worn out and even somewhat corroded, especially when you see some teenagers strutting around with colossal screens and a wide array of shiny gadgets dangling from their phones. In fact, it is an ideal opportunity to get a redesign. So, with a newly discovered spring in your progression (and the expectation that your card might work), you walk into the nearest mobile store.
All of that looks enthralling and the store’s ‘mobile guru’ jumps in to offer help.
vivid technology
He stops to look inside the furniture store he remembers from his youth, currently busy with colorful digital screens, intuitive mobile screens, and weird VR-style headsets, only to discover that it’s packed with customers with post-Christmas deals. Instead of signing in, he chooses to download the app which he’s delighted to find works with expanded reality (AR), something he’d run over anytime sooner in the 2002 film Minority Report.
As you lay in a frozen state, everything had become personalized.
In 2010, a brand calling a customer by name was considered personalization and is now a display standard. In today’s hyper-connected advanced world, customers want esteem-based content, offers, and product recommendations that are tailored to their specific needs. Here are some experiences that show that idea:
57% of shoppers are happy to share individual information such as compensation for custom offers or limits.
62% of shoppers anticipate brands should send personalized offers or limits based on things they just bought.
91% of shoppers are compelled to shop with brands that offer relevant content recommendations, promotions and offers.
Towards the unknown
It’s been a dazzling day (by the way, you had chosen to be frozen for 10 years as part of a social/clinical test, and now you’re a tycoon, yay!) and obviously digital marketing has developed rapidly in a short time. of 10 years. You can’t fully understand all that has changed, though, as the tune from that old movie says, “Let it Go.”
It’s hard to accurately anticipate what’s going to happen in the next decade, but by keeping your finger on the beat, you’ll have the option to move forward with events, riding the top of the constantly-paying innovative wave. Here’s to 2021… and making you 10 years younger!