These days explainer videos have become a really smart way to explain any brand words and over time these videos are now considered as a great advertising tool that can save businesses time and money. Also, it is simply impossible to overstate the importance of powerful images. Although in some cases, text can be helpful in coming up with complex business ideas, people love to watch and share videos instead of reading lengthy texts describing the latest products or services of any brand. Here are 10 major reasons why animated explainer video is gaining so much popularity among end users:
• It is a creative medium: One of the main attractions of the animated explainer video is that it is able to tell a story in different ways. Also, there is no requirement that this type of video be based on reality, as long as it turns out well.
• These can explain better than words: Studies have shown that a powerful video has a tendency to stick in the minds of end users longer than any catchy slogan. As a result, while these videos are used to promote any company’s services or products, they can better explain what they can actually do for all customers.
• These are very entertaining: Now, more and more people are prone to watch documentaries and movies instead of reading books or novels, as they can watch the former even in a short break between the works. Therefore, now most of the written texts are being replaced by animated explanatory videos.
• Dynamic than sill images and text – While compared to static images or plain text, animated explainer video can generate more interest from end users due to its dynamic nature.
• These can spread like wildfire: Since these videos can be easily shared with others via social media, they can help spread the good news about any brand quickly.
• These can increase conversion rates: In addition to attracting potential visitors to the site, businesses also have to convert visitors into sales. This is what animated explainer videos can do for any business.
• These help clarify the purpose of any product: Words get really tricky when describing any product. But with the help of how-to videos, companies find it easier to take out all the guesswork.
• These can generate more interest among customers: Studies have shown that visitors are more curious to know the details of any video than to read a block of text to read any message. So, it can be said that videos can increase the interest of the target audiences.
• These can offer better SEO ranking: People are always looking for quick and easy ways to understand any service or product from any brand. But with the help of videos, businesses can enjoy more exposure and this can lead to better search engine rankings.
• These make it very easy for the audience to retain details: According to studies, most people have higher levels of retention of information compared to the information heard. The task becomes easier using these explanatory videos.