Scaling your content creation allows you to get the most out of content that you spend money, time, and resources on. Plus, it allows you to supplement that with other people’s content to provide your audience with a wealth of content that adds value to them and helps them make purchasing decisions.
Use curated content
Collect content that you think your audience will be interested in that you did not write. Include content about your niche and other topics that you think your target audience will find educational and valuable.
- Share curated content
Make sure to share this content to keep your audience engaged and informed. The great thing about curated content is that it allows you to participate in discussions on the web. It adds interest to your brand from those authors and allows you to impress your audience.
- Know your niche
To properly select content, it is important that you understand your own brand and your niche well enough to choose the right content to select from. Also, it is important to always give the correct attribution and credit to the original author.
Repost original content
It costs a lot of money, time, and effort to create content for your niche. You need content for everything, every platform and every form, and you need it on a regular basis. If you’re not repurposing and repurposing some of your content, you’re not getting the most out of your investment.
- Share more than once
New content needs to be shared on social media more than once to ensure you get the most views. With the way social media works, on a feed system only a very small percentage of followers, or likes, are likely to see shared content more than once, or even once.
- Use old content
Alternatively, if a problem arises that the old content responds to, go ahead and share it again, even if it is months old. It’s also okay to update the content first to make it more relevant if any part of the original piece is out of date. As long as the content is relevant, original, and makes sense at the time, share it.
Use multiple platforms
You are probably part of many different online communities and networks: Facebook, Twitter, Pinterest, Facebook groups, forums, groups, etc. Be sure to take advantage of this fact. If you find a new way to share the same content on all these platforms, you can share the same content.
- Edit for network personality
The important thing to do here is make sure that you create each message a little differently for each network. For example, you may want to share your content in a more visual way on Pinterest than on Twitter.
- Use different formats
A blog post becomes a shared slide, it becomes a video for YouTube, and it becomes a podcast for iTunes. It really is that simple to repurpose your content. After all, the format doesn’t change the research you’ve already done. You are simply changing the format and sometimes the mood of research to engage on multiple platforms.