When pop-feeling Taylor Swift dropped her single “Me” in April 2019, the tune instantly went viral. Includes Brenden Urie from Stress! In The Disco and the music, the film is between the two of them dancing and singing in a kaleidoscope of light colors. Shortly after the release, Swift’s TikTok accounts posted a clip on the film using the entire hashtag, #AnotherLikeMe, and it’s a lyric from the song. “Show us the best recreation of the dance, use MEdancechallenge and we will find our favorites,” the accounts published.
A week later, #AnotherLikeMe had garnered over 3 million views. Additionally, #Medancechallenge garnered over 500,000 insights on TikTok. It ended up being a promotional triumph for Swift.
If you’re still not sure why and how to adopt this humorous and irreverent stage, here’s our best TikTok promotion guide.
1) Tag Challenge
In 2018, handsome late-night talk show host Jimmy Fallon competed with audiences on The Tonight Show to post videos of them rolling on the ground—for example, individual tumbleweeds to Western songs on TikTok from the #tumbleweedchallenge. By 2019, over 8,000 #tumbleweedchallenge movies were shared on TikTok. The response had him following a second TikTok challenge, asking his audience to share clips of these mustaches by drawing on their faces with indelible marker.
Challenge would be a big part of TikTok’s allure and accomplishment. At any given time, there will be quite a few challenges that consumers will be faced with. The notion of #HashtagChallenge involves users taking a concept, be it humorous, weird, or in need of a treat, and play it using their movies. Fighting is used by brands in exactly the same way that Taylor Swift failed TikTok users to make movies inspired by the brand’s authentic video.
2) Creative and viral articles
In April 2019, the German soccer team Bayern Munich established a formal TikTok profile that planned to reach out to potential young lovers. Even though a soccer team seems like an unlikely match for a show that spreads virally, so 15-second movies of teenagers doing wacky and funny things, soccer players’ penchant for watching their intentions dancing in the area made this a perfect game.
Bayern Munich’s TikTok content plan, which is run at the club’s headquarters in Germany, involves the social media group posting a few clips each week of players strutting their stuff. Since the team started their profile, they have amassed almost 80,000 followers and their first 11 articles have been viewed more than 4 million times.
In 2018, in the United States alone, more than 26 million active consumers spent, on average, 46 minutes every day on TikTok. However, coupled with the program still in its infancy, there is a real opportunity for entrepreneurs to amplify the achievement and vulnerability of their makers, as it is not yet as bloated as platforms like Instagram and Snapchat. Spontaneous viral articles can therefore take you much further, where there is less competition for consumer interest. It’s also cheaper to expand your promotion on TikTok if you want to venture into ads. Most manufacturers using the program have started small, using this form of natural content to control waters.
Along with the program that gives users unlimited ability to get creative, it also works especially well for manufacturers that sell support and innovative content. After GlobalWebIndexout of 10 TikTok consumers share songs they enjoy on social media, also 53 percent mostly share song videos. This is precisely why artists like Swift were among the first to seize the opportunity that TikTok presented.
3) Acquisition Announcements
Using ads on TikTok is still relatively new, only getting started in January 2019. When it’s going to cost you money, it’s also a surefire method of drawing attention to your brand, especially when done right. There are many tactics to use ads on TikTok, along with the program, which provides effective measurement metrics like clicks, impressions, and unique reach to determine the achievement of your ads.
Acquisition ads can be purchased for a new landing page or Hashtag barrier. In addition, TikTok offers exclusive promotions for classes every day. This means that a single brand can take over a class every day. Brand Takeover ads can be in the form of still images, movies, or even GIFs.
4) Hashtag brand ads
If you’re afraid your hashtag challenge won’t take off because you need it, you can even buy a hashtag challenge ad on TikTok. The first brand to do this was the fashion brand Guess along with the entire #InMyDenim challenge. All users who started the TikTok program were brought into the fight, which examines the start with famous and influential content creators like @ourfire (2.3 million lovers) and also @madison_willow (+983,000 lovers). The #InMyDenim challenge garnered over 36 million views.
Sponsored Hashtag Challenges are set up as a banner ad on the web page, which will direct users to a challenge page that includes instructions for your challenge along with existing content using this Hashtag. It will cost you a bit of money, while natural hashtag challenges won’t, but it can be worth it.
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