The importance of local SEO
Local SEO is an essential part of your SEO strategy, especially if you are a small or medium-sized business that relies on the business of local clients. There are many different strategies you can implement, from optimizing your content using keywords to submitting your NAP (name, address, and phone number) to various local directories. To help organize, optimize, and track all of your local SEO efforts, you should make use of these local SEO tools.
The following are 15 different local SEO tools that you can find extremely helpful, some of which are available at a small cost and some of which are free as well.
1. Google AdWords Keyword Planner
This tool works to strengthen your local SEO keywords. During the keyword research phase, you can identify traffic for specific keywords, as well as find new local keywords based on local searches. The Keyword Planner tool even allows you to conduct research based on geographic regions. Not only is it a useful tool for your local SEO keyword efforts, it’s free to boot and possibly one of the most useful free SEO tools available as well.
2. SEOProfiler
The most powerful local SEO tools you can put into SEOProfiler as it includes features like a website audit tool, web page optimization, a link sanitizer tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.
3. Moz Local
Moz Local is a basic local listing management tool that allows users to manage local listings, as well as claim and verify listing submissions. The tool also works with data aggregators to help drive listings, making sure your business is visible. Also, the tool will scan your appointments and notify you of any errors it finds that could be damaging your local SEO. Moz Local will give you an overview on what kind of categories you are in and what kind of media are used for your quote.
4. BuzzStream
BuzzStream is a tool for getting local backlinks as it can help you identify and build relationships with local influencers to help drive word of mouth traffic and increase local awareness of your brand. The tool is also effective for content promotion and digital PR.
5. SEOPressor
SEOPressor is a tool that rates the overall SEO strength of your site and provides guidance and recommendations on how you can improve it, which in turn will help you with your local SEO, even if it is not specifically designed for that. Particularly useful is its audit function that will notify you of any page that needs to be optimized in a certain way, it is a function that has earned SEOPressor as one of the best SEO tools for small businesses.
6. Local Whitespark Dating Finder
The most comprehensive local list management tool you can invest in is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where your business should be listed to improve local SEO rankings. It also has a number of additional features, including the ability to collect customer feedback and reviews online, monitor local search rankings by city, discover link building opportunities, and more.
7. Synup
Synup is useful for submitting your NAP to local directories. It is a tool that allows you to easily manage your local listings, as well as review and analyze your listings and NAP data. It is one of the most comprehensive directory listings you can have and will allow you to check listings for existing credentials, add your NAP to listings, and correct incorrect data on existing listings.
8. Screaming frog
Screaming Frog helps audit and index website HTML and metadata, as well as help you find broken links to avoid damaging your local SEO ranking. There are advanced features available too, but for a price.
9. Serplify
Serplify is web software that will help you achieve a page one ranking on Google results pages by adding domains and locations you want to rank for and automatically adding thousands of unique content pages optimized for each keyword as well as Automatic massive indexing, optimizing and distributing your content.
10. Local SEO checklist
This tool will make sure that you can improve your local SEO rankings. As this tool offers 40 different options detailing specific tasks to help you optimize your site and increase your ranking by developing your blog, your SEO on page, your social networks and more.
11. Free Upcity Website Analyzer
UpCity is basically an SEO report card. All you have to submit is your website, as it will analyze every aspect of the page, giving you an overall score of 100 that compares your page to that of your competitors.
12. ReviewTrackers
ReviewTrackers is a tool that tracks customer reviews of your business. It plays an important role in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, you collect reviews and comments online from over 70 review sites that you can use to determine your brand awareness and reputation.
13. Copyscape
Nothing will harm your site more than copied content. Duplicate content is a way to damage your rankings, for regular SEO and local SEO. Post your content through Copyscape to ensure it is completely original and to avoid plagiarism, be it duplicate content from your own site or duplicate content from another source outside of your site.
14. PageSpeed Insights
The speed at which your web pages load will have a big impact on your local SEO rankings. The slower your pages load, the less likely visitors are to stay on your page. This can have a big impact on your bounce rate, which could affect your ranking. PageSpeed Insights will not only review your site’s load times, but will also make suggestions on how to improve it.
15. Ahrefs
Ahrefs can help you with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they are using for backlinks, and how strong their backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users around the world.
SEO is incredibly important to the success of your online marketing efforts, because of this, many marketers implement various SEO tools, including local SEO tools, some of which can be found for free, to track, measure and analyze your SEO efforts. . You may already be using some of the more common SEO tools, like Google Analytics. However, it is important that you don’t forget about your local SEO efforts as well.
Using these local SEO tools will make it easier for you to implement local SEO strategies, as well as track them and measure performance, which will help ensure that your local SEO efforts are as robust as possible.