You may have a beautiful website theme and the best portfolio, but do you think it will help your website if you haven’t optimized it? We often don’t realize that search engines like Yahoo or Google don’t really care about your great portfolio or lovely website theme unless you are interested in keywords, file names, WordPress tags, meta tags, and various technical design details intended for SEO. . All your experience, talent, and efforts to create the best WordPress web design will go to waste if you can’t optimize your site.
Here are some of the best tips to help search engines notice your WordPress web design, which will help the business flourish.
Search engine optimized themes
It is recommended to use optimized themes. There are many themes that use a lot of code to create design and layout. Google is known to simply go through all the source code and find the appropriate content.
Create sitemap
The designed WordPress website must have a sitemap in XML format. When creating plugins like Google XML, it is quite easy to create sitemaps. You can also use other sitemap tools, such as the Webmaster Center and the Website Optimizer.
Optimize content
Optimization will be effective only when you have unique, high-quality content with the right keywords, which will be able to highlight the overall theme. The content must be clear, precise and legible. The text must be for readers and never directed to search engines.
Highlight keywords
It is important to highlight informative content or specific keywords on your website. Using H1-H6 tags to highlight important captions, headings, or sentences is extremely helpful in getting websites recognized. However, overdoing this can be detrimental to your website.
Exchange backlinks
Your WordPress website will be recognized by search engines when you successfully exchange backlinks with different high authority websites. Pages within your designed WordPress site should be linked, but never irrelevant links. It is important not to overload the links.
Image file names
Image file names should never be ignored as search engines draw images when calculating ranges. We all know that Google displays both text and images on the search results page. If the images do not have the correct file names, Google will not be able to recognize them. Keywords must be strategically implemented in the file name. The alternate tag and the title tag are also very important.
Use short permalinks
It is important to use short, understandable permalinks. The first four words of any permanent link are quite relevant. Google or other search engines are not interested in the other words that appear in the permalinks.
Last but not least, don’t use Flash if you are trying to optimize your website. Search engines do not recognize Flash and it increases the loading time of a website that is never customer friendly. Restrict the use of flash as fast performing sites are great for Google ranking and help your site.