Ten Proven Techniques to Increase Your Article Shares, Drive Traffic, and Explode Your Online Visibility.
1) Write at least 1000 words, content
Full and full articles are shared more than short articles. This is because they are also generally the richest in useful information and practical advice.
2) It focuses on the post list and infographic.
Readers love information expressed visually as a list or because it is easier to understand and assimilate. You can quickly create your own infographics with Easelly or Piktochart. Alternatively, you can share the infographics of other sites in your articles (in this case, remember to always return the source); Example: dailyinfografic.com
3) Use a call to action in your posts
Or phrases that encourage the reader to take a specific action. The best way to get a piece of your reader is to ask you for it (very simple, huh?). The consultation will obtain more favorable answers if it is accompanied by a statement of reasons. No matter what, make something up, but always add motivation. Some examples?
“Share this article, do me a big favor”
“Today is my birthday. Give me a gift, share this article”
“If you liked this article, share it”
If you want to do even better, differentiate the font of the call to action to distinguish it from the content of the article. The complement Use any font It will allow you to upload new fonts to WordPress and quickly format the selected text in the way you prefer.
4) Use a plugin that makes simple, obvious and attractive buttons that show actions
The choice is wide – you can use Crest Social Share Counter, Really Simple Share, Shareaholic, and many others.
5) Put the share buttons in the right place
The reader will not go up and down the page looking for them. Users are more likely to share an article just to read it, when they understood and appreciated its content. Therefore, place your share buttons especially at the end of the article and always immediately after a call to action.
Be careful to use the “floating bars”, the ones that appear on one side of the screen and move together for reading, because they can overlap text when viewed on small screens such as laptops. In this case, you will only get the result of disturbing the reading of your user and letting it escape from your blog.
6) Make sure the total number of shares is clearly visible
This is a very subtle ploy and unknown to most people. You have to know that people unconsciously need to feel part of a group and this will be more likely to share a post, which already shows a good number of canceled actions.
Also, make sure this number is visible at the top of the article – it’s a good way to immediately communicate the value of your content in the eyes of the reader.
Several plugins allow you to see the total number of shared actions, in addition to those carried out on each of the social networks, and put the share button bar at the beginning and end of the publication.
7) Share your content on social networks and discussion groups.
It is essential because your post begins to circulate outside of your blog. But it is also a way to avoid that the reader, when entering your article, cannot find a good “0” to “number of shares”.
8) Use click to tweet
Use the Click to Tweet plugin to invite a particular sentence from your content along with a link to your article to be shared on Twitter. Many users prefer to share a single sentence that summarizes a concept rather than the entire article.
Suggestion on aphorisms. Aphorisms have always been popular with readers (just look at the success of libraries’ collections of proverbs, sayings, and quotes) and many love to share them on social media.
9) Do not neglect users who browse from your mobile devices
The traffic generated from tablets and mobile phones is growing (see this infographic at internet.com) and has surpassed the traffic generated by traditional desktop computers. Make sure your share buttons are visible even on these devices. The plugins I have recommended in paragraph 4 are fine for this purpose.
Have you ever thought about exploiting the enormous success of WhatsApp? Today in this instant messaging system millions of content will be shared per day. Follow this trend and allow your articles to be shared through this service.
10) Expand your network
Collaborative relationships intertwined with other bloggers in your same niche, promote it and they will be willing to do the same with you. In this way, your visibility will be extended even to the readers of other blogs and your actions will benefit greatly.
Do you want to achieve maximum visibility? Advice to influence! An influencer is a figure recognized as authoritative and expert in their field of expertise and who is capable of “influencing” opinions on a certain topic with their words or their articles. If you can share your post from an influencer, unleash a veritable shower of other actions in minutes.