You want more traffic on your website. You want more visits and visits to the blog. You want more opportunities to speak and present at industry conferences and trade shows. You want more credibility and more exposure.
What you need to do is write more articles for a wider audience. You must allow your content to help you expand your potential opportunities. You can simply start by writing beyond your niche or specialty, creating articles that target a wider audience.
Develop articles beyond your niche
Having a specialty is fine, but your audience is limited by your niche. Not everyone is interested in the history of weaving throughout the centuries. However, you can turn that idea into something attractive by focusing more on what types of knitted items sell best on Etsy or an article on how to bring knitted arts and crafts to market, both online and otherwise. The expanded theme allows you to broaden your audience and increase your exposure.
To go beyond your niche, you need to step out of your own comfort zone and dig a little deeper to produce items that have great appeal. Consider the how-to article. To develop a how-to article, you must work step-by-step with the end product in mind, providing a how-to concept along the way. It may require more explanation because you want to attract the newbie as much as you want to attract the seasoned person. With how-to articles, you can rely on their experience, hobbies, research, and education as your resources. The goal is to broaden your appeal thereby broadening your audience.
How to structure your articles
Your articles need to appeal to a wider audience and that starts with structure. Consider the layout of your article. From title to type, your article should have aesthetic appeal that includes shorter paragraphs, a simple sentence structure, and section titles with bullet lists. By making your structure more attractive, readers will go beyond the headline and title to skim through the article before reading it in full.
Your articles must be at least:
Interesting
If you can’t get the reader’s attention, you haven’t been able to attract them. From the very title of the article, you must grab the reader’s attention and keep the reader’s interest by delivering the promised topic through the title. Opening with an attention-grabbing first line or paragraph keeps readers glued to your article. However, you should deliver interesting content throughout the article.
Informative
Your articles should provide readers with information that they didn’t have before they saw your title or read your article. It can be completely new information or a totally different twist on a familiar topic. No matter how you approach your topic, you should create an article that remains informative on a variety of levels, from beginner to experienced. Let innovative insights and perspectives draw readers closer to your article. Include statistics and facts that support the direction of your article.
Inspiring
People read articles for more than interest and information. People want to be inspired. Let readers find inspiration through your articles. Move their interests to the point where they want more and want to put some of your advice into practice. Make readers feel like they can implement new ideas on their own or do something different using a step-by-step method that you’ve written about in your articles. You want your readers to be inspired to the point where they want to try on their own.
Benefits of free articles online
Writing free articles has its own inherent benefits. Some of these benefits include additional paid writing and speaking opportunities, including sales of information products.
Some other benefits of free items include:
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Increased website traffic
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More visits and visits to the blog
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Greater exposure to a wider audience of readers
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Greater credibility in topics and industries.
You can earn a lot by writing free articles. You just have to make sure you build broad appeal and develop content that targets a variety of audience levels.