If you think about the question: Who makes the best fried chicken? Your answer would probably be “KFC”. Also, if you think of the best burgers, you might say “Burger King.” Regardless, when you think of Podcasts, you probably think of “Apple.” After all, the word ‘Podcasting’ developed from the word ‘iPod’. Still, what makes Apple so great? Stay a while and let’s discuss it.
Apple is the proverbial giant in the world of podcasts because the brand is already a dominant element in the minds of millions of people. So if you’re a podcaster, you’ll definitely want to be on Apple Podcasts (formerly known as iTunes). Millions of people access their platform every day.
If you have your podcast listed, it automatically gives you access to listeners who can become subscribers and ultimately customers. Therefore, most people have already downloaded the iTunes or Podcast app. If you stream your show from another platform, people may not bother to download another app just to listen to your show.
A bigger piece of the pie
Without a doubt, the iTunes app is one of the most popular apps used on smartphones. Nearly 90% of the world’s podcasting shows are listed there. Nearly 80% of other platforms will access your RSS feed to get your episodes and share them with their customers. Almost 70% of all podcast listeners have access to this platform. Also, around 60% of listeners use this app to download their favorite programming.
Ultimately, if you’re not using Apple Podcasts to publish your show, you’re missing out on reaching up to 60% of your listener base. It really doesn’t matter what genre or niche you’re in, it’s easier to find if you’re listed here.
This platform is an extremely good option if you are just starting out as it promotes new shows and gives you the opportunity to expose yourself to a potentially much larger audience.
With a little planning and effort, you can have a successful launch in the world of podcasts. Some podcasters have been able to monetize their shows. But they couldn’t have done it in the first place without being included on this platform.
Some advantages of listing on Apple
1. You will be able to run your own ads during your stream (within your recording). As a host, you can even promote brands or take advantage of sponsorship offers.
2. Approval of your program takes between 24 and 72 hours. However, there are special cases that can delay the period to longer times.
3. You will be able to use your analytics to determine which episodes are the most popular. You can analyze your audience’s preferences to determine what types of programs they like or dislike.
4. Apple connect: This feature allows you to manage your Podcast, with the help of the following operations:
It allows you to customize your library by deleting or downloading episodes.
Change the playback sequence
Drop out
5. It also has some nifty tools, like:
· Integrated Widgets: Allowing your listeners to review your library of all the episodes you’ve uploaded. The built-in player allows you to effortlessly stream your episodes from your host to the end consumer, your listeners.
Marketing Tools – These help create a clear path for your listeners to access your published files. It also allows you to take advantage of custom links and badges.
Analytics – The analytics feature is probably the most interesting or valuable resource available on your platform. You can use it to assess the overall performance of your podcast. With this feature, you can determine the geographical location of your listeners and how many of them are listening to your show from start to finish. You can then use this information to make sound decisions regarding your promotional and marketing efforts.
The bottom line is that Apple Podcasts is a free tool that is very, very popular. It is very easy to use and offers numerous benefits to podcasters who publish their shows on its platform. Take advantage of their services and grow your podcast listening audience!