It’s important to know exactly what your business specializes in and how you’re going to do your sales and marketing. He must spend his time on Marketing and Sales, both are equally important and these are the only two things that will make him money. “Marketing” gets them in the door, Sales gets them through the door. (Brendan Nichols quote) AMERICAN DOLLAR:
- Unique Sale Distinction
- What does this mean?
- What is your specialty?
- What makes it unique?
- Should this USD be the answer to your customers’ problems?
- Making is simple and clear.
- Spend a lot of time on this, doing it right.
- Ask your customers, what are their problems?
- What do your customers like about you?
What is your “niche”?
- Do your research?
- Because you are different?
- Why should your clients come to you?
- What makes you different from your competitors?
Mission/Objective
- What is your goal/s?
- Does this have to be very specific?
- What do you want to achieve?
- What is your net profit for a specific time period?
Business Name What kind of business? Sole, Partnership, Company or Trust Tradename Will you have a trade name, do you need to register it, do you need to have a trademark?
Customer profile
- Define your client, write everything about your client: gender, occupation, children, partner, problems, house, car, etc.
- If you know who your customer is, you can create the sales copy to market to your customer.
- In this, you need to talk to your client as if you were sitting next to them.
Plan -Products
- Will you sell products?
- What type of product?
- Do you have to post this product, do customers come to you, send an email or download this product?
Are you providing a service? – Websites What type of website? E-commerce, blogs, etc. – Marketing copywriting, how are you going to get this across to your client? Direct marketing, flyers, mailings, emails, websites, smartphones, coupons, contests, press releases, the list goes on… Extend your hours: (1) Drafting and Marketing (two) Write books, articles, blogs, newsletters, software Make a list and the milestones of
- What are you going to do? be very specific
- How are you going to do it?
- When will you have this completed?
Test and Measurement
- With any business, you MUST test and measure with the market, to know what your customers want and how they want it. Test, Test and Test again.
- Drafting
- type of marketing
- website conversion
- traffic to your site
- Traffic to your Office, Store
- New customers
- Existing clients
- customers to buyers
- Costs and purchases of products.
This is just a summary of the process you should consider for your new or existing business. I have complete Business Plans, Strategic Business Plans, Customer Profiles, Personal Profiles that can help you with your Business. If you plan Remember: Listen to your customer. If you have a restaurant and 1 person doesn’t like the soup, that’s not a big deal, but if 10 people don’t like the soup, change the soup. Your waiting staff should ask your customers questions or ask for references.