Are visitors surprised when they see your website? If they do, they will come back. However, how do you achieve that memorable first impression? Is it attractive content, great graphics, or an extremely easy user experience? It is all of this, but the most important thing is how a creative web design integrates all these important factors in a unifying way.
Look and feel
The colors you use, the type and size of the fonts in the headlines and body text, the type of images, the tone of voice and how the content is addressed to the customer all contribute to creating that crucial first impression you have. the potential to leave. a positive influence we have visitor. When it comes to colors, it’s best to create a palette to choose from so that you have a dominant color theme or combination that runs across the entire website. The funds must also be chosen carefully. Dark backgrounds with white text may look good, but they are often impractical because they tend to bleed and are not easy to read. When it comes to visual and verbal content, you need to be able to establish a synergy between these so that they complement each other. Your visitor’s time is important, so don’t just show and tell, but get to the point as quickly and concisely as possible.
Style
This is often a subjective area. Some website designs use impressive graphics and animations, while others sport a clean and uncluttered design. Where to go? There are no hard and fast rules, but your choice of design should not compromise the main objective of an e-commerce website, which is to display products or services in the best light. If you go to a mall, you will find that some stores attract a lot of people, but that is not the measure of success. The thing to consider is how many people leave these stores with a shopping bag. Similarly, the style of your website should impress, but it should also encourage the visitor to make a purchase.
User experience
How a website visitor moves around your website will define whether they will be induced to make a purchase. Navigating within your website should be an easy and enjoyable experience. If the navigation buttons or links are confusing and if the sitemap is set up in such a way that the user has to come and go, then the experience could alienate a visitor even if you have great content. User experience is also related to style and design. For example, a minimalist, flat design approach that presents a bird’s-eye view of all the content on offer could minimize visitor time but induce a quicker purchase decision. On the other hand, an eye-catching experience can keep the visitor on your website longer, but their attention and interest may wane and they may leave without making a purchase.