When looking to buy a mobile phone, it’s quite normal to be skeptical about your choice, especially considering there are so many brands and models to consider. Micromax is a brand that is rapidly gaining popularity and in some places like India it is already giving big names like Samsung a run for their money. Even if its functionality and quality may not match other major brands, it offers very similar features to Android creating a level playing field. But how exactly did Micromax manage to hit the market with a bang and rise in popularity so quickly?
1. Micromax targets budget consumers
It might not sound like much to buyers who love high-end phones that come at a price, but in many areas of the world price does matter, even if it means compromising a bit on quality. Most of the phones of this brand are cheap and very affordable, which makes it possible for budget consumers to own and enjoy smartphones. Smartphones have taken over and everyone wants to have one and through brands like this, having a smartphone without spending too much on it has become a reality for many.
2. Offers a wide range of phones
Unlike major brands that take much longer to introduce a new phone model or series to the market, Micromax has managed to introduce new phones every few weeks or every few months. Therefore, it easily managed to make some very good deals, especially for young buyers who love to switch phones and upgrade to more fun ones. The price has made it even easier for these buyers to pick up the latest Micromax phones without batting an eye. The wide range of phones means that there is a phone for every type of user and at the end of the day, all needs are met and make a big difference to the business.
3. Phones are very affordable
The low prices of mobile phones of this brand could be due to the fact that it sources its parts from China. The truth is that phone factories in China have made it possible for manufacturers to get cheap resources and have eliminated the need to set up manufacturing factories that can be very expensive. The phone company, with the help of the factories, does not need to spend a lot of time and effort on designing and testing the phones. He just does specs and phones are made quick and easy. This of course translates into the low price of the phones which has largely worked to the benefit of Micromax.
If you have been considering getting a Micromax mobile phone, now you know some of the reasons why it is a popular brand today. Of course, you’ll need to look at the features of the phone you’re about to buy and its drawbacks so you can select a phone that suits your needs. When you know what matters to you, it’s very possible to get a cheap phone that covers all your needs.